The removal of New York's last public phone booths focused on their nostalgic appeal and pop culture references, but it's really about evolving media business models. Read the whole story
At its peak, the crypto market in November of 2021 was valued at $3 trillion. It has since fallen to $1.3 trillion. MediaRadar found … Read the whole story
One clickable format generates a promotional followup email, while the other allows the viewer to have specific ad and product preferences. Read the whole story
At least two Havas clients -- Papa John's and Sanofi -- have already begun using it to plan/buy media based on addressable audience segments. Read the whole story
Twitter agreed to pay $150 million to settle allegations that it misled users by asking for their phone numbers and email addresses for security … Read the whole story
Pepsi is giving up its half-time musical sponsorship, but remains an NFL sponsor under a new long-term deal. Reports say Pepsi's previous ten-year overall … Read the whole story
No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise … Read the whole story
Thanks to Apple and its one-two punch, the future is bleak for most tracking of consumer data in advertising. Read the whole story
An Ohio judge is allowing AG David Yost to proceed with an effort to prohibit Google from prioritizing its services or products in search … Read the whole story
The OAAA today will release a method to capture mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home media such as … Read the whole story
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and … Read the whole story
In today's tight labor market, even the smallest brands, from QSR to healthcare, must consider recruitment as part of their marketing efforts. Read the whole story
Stripe App Marketplace offers apps for functions like accounting, analytics, CRM and marketing, the firm says. Read the whole story
Multichannel efforts produce more "effects" than solo campaigns, the UK DMA reports. Read the whole story
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experian Marketing Services from IBM Watson Advertising with the goal to save advertisers … Read the whole story