The four-day $156-million flick is also a first-weekend career best for 59-year-old star Tom Cruise. Read the whole story

It intends to offer programs including, but not limited to blue collar comedy, canceled shows, Trump-specific programming, faith-based shows, family entertainment, "shows that embrace … Read the whole story

Lawmakers tell Google and Apple: "We are concerned that anti-abortion prosecutors and other actors will attempt to access and leverage personal information -- including … Read the whole story

"CTV is fraudsters' favorite environment due to high CPMs, low transparency, and fewer industry protections," says John Ross, director, product strategy at DoubleVerify. Read the whole story

"We're building a social layer intertwining the Metaverse and reality, so we can more richly express who we are to each other," writes Matt … Read the whole story

"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with an estimated ad spend of $7.3 million over the last two weeks, according … Read the whole story

With TV/video/digital/social media measurement in a state of flux, OOH's new guidelines are refreshing and lead the ad industry in the development of "attention-based" … Read the whole story

A self-regulatory watchdog told Google Fiber to revise some ad boasts about its Gigabit broadband service, including claims that uploads on its service are … Read the whole story