Snap is targeting hotels, airlines, tours, and online travel agencies in today's launch of Dynamic Travel Ads. Read the whole story
Lack of communication clarity and differing enforcement and fee policies have already drawn the attention of consumer protection agencies in the Latin American markets … Read the whole story
Guidelines include preferred vendors for data matching and attribution, creative format recommendations and more. Read the whole story
Social platforms win the latest round in the battle for control of their content. Read the whole story
The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report. Read the whole story
Season Four of "Stranger Things" posted a record total of 286.8 million hours viewed for the week of May 23-May 29 -- dominating all … Read the whole story
Zach Schleien, founder of video speed-dating app Filteroff, talks about dating in the metaverse, how his company is approaching the space, and how brands … Read the whole story
Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly … Read the whole story
Email is No. 1 in influencing consumers to make online purchases, with direct mail a close second, according to The Shopper Speaks: Digital Marketing … Read the whole story
Microsoft and the Knight Center for Journalism in the Americas announced a partnership to create an online course that aims to reach Latinx, a … Read the whole story
Part of the problem: fast-rising ad prices on social media, making it harder for digital natives to acquire new customers and head toward profitability. Read the whole story
But they are doing better in retention. Email remains the biggest data collection tool, CommerceNext reports. Read the whole story
For one, expand experiences with strategic partners whose values align with and enhance your brand. Read the whole story
Just as search marketers will tell you it takes specific knowledge to target messages to gain a click, share or lead, email marketers will … Read the whole story
Kline addresses advertisers' challenges in AVOD, including friction between TV and digital agencies. Read the whole story
Gun makers depend heavily on marketing to sell their wares. Leading gun maker Smith & Wesson says it relies heavily on marketing to keep … Read the whole story
The good news is one of America's largest local news broadcasters has begun training its staff on how to combat antisemitism. The bad news … Read the whole story