Survey finds Americans spend nearly $1,000 per year on gaming, on average, and millennial gamers are estimated to spend more than $66,000 in a lifetime. Read the whole story
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will … Read the whole story
After 14 years as Mark Zuckerberg's second-in-command, Sandberg says she will "take a breath" and figure out her next moves. Read the whole story
Major broadcast network linear TV took another hit for prime-time entertainment series for the just-completed season with high single and double-digit-percentage viewing declines vs. … Read the whole story
New England-based regional sports channel NESN says it has become the first regional sports network to start a separate, stand-alone D2C streaming service, NESN … Read the whole story
"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the whole story
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into … Read the whole story
Amazon will surpass Walmart to become the largest retailer in the U.S. by 2024, adding more than $294 billion in U.S. sales between 2021 … Read the whole story
Up to 17% of all traffic coming from affiliate programs is fake, CHEQ claims. Read the whole story
Consumers are showing signs of disillusionment with the power of media to shape social norms. Read the whole story
The overall bulk of that promo and ad messaging came from TV networks using their own airwaves -- $867 million in media value from … Read the whole story
LJ Louis will be based in New York and report to WPP Chief People Officer Jennifer Remling. Read the whole story
The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia and a consortium of Russian Internet companies in connection with an … Read the whole story
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked with "Digital News Daily," providing insights on current cannabis-industry trends. CRM" and "CPG" … Read the whole story
The new tool brings sales and marketing teams onto one revenue management platform and gathers data in one place, the company says. Read the whole story
Meta's latest ad is a clear sign of desperation from a company whose single largest revenue stream has been shut down by Apple in … Read the whole story
Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story
Among research findings: fake news matters, but its impact varies by topic. Read the whole story