by Joe Mandese
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will … Read the whole story
by Karlene Lukovitz
After 14 years as Mark Zuckerberg's second-in-command, Sandberg says she will "take a breath" and figure out her next moves. Read the whole story
by Wayne Friedman
Major broadcast network linear TV took another hit for prime-time entertainment series for the just-completed season with high single and double-digit-percentage viewing declines vs. … Read the whole story
by Wayne Friedman
New England-based regional sports channel NESN says it has become the first regional sports network to start a separate, stand-alone D2C streaming service, NESN … Read the whole story
by Joe Mandese
"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into … Read the whole story
by Laurie Sullivan
Amazon will surpass Walmart to become the largest retailer in the U.S. by 2024, adding more than $294 billion in U.S. sales between 2021 … Read the whole story
by Ray Schultz
Up to 17% of all traffic coming from affiliate programs is fake, CHEQ claims. Read the whole story
by
Consumers are showing signs of disillusionment with the power of media to shape social norms. Read the whole story
by Wayne Friedman
The overall bulk of that promo and ad messaging came from TV networks using their own airwaves -- $867 million in media value from … Read the whole story
by Steve McClellan
LJ Louis will be based in New York and report to WPP Chief People Officer Jennifer Remling. Read the whole story
by Laurie Sullivan
The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia and a consortium of Russian Internet companies in connection with an … Read the whole story
by Colin Kirkland
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked with "Digital News Daily," providing insights on current cannabis-industry trends. CRM" and "CPG" … Read the whole story
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by Ray Schultz
The new tool brings sales and marketing teams onto one revenue management platform and gathers data in one place, the company says. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Meta's latest ad is a clear sign of desperation from a company whose single largest revenue stream has been shut down by Apple in … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers are confident in cookieless solutions, and are serious about first-party data (another buzzword), Mediaocean reports. Read the whole story
COMMENTARY
by Ed Keller, Koen Pauwels
Among research findings: fake news matters, but its impact varies by topic. Read the whole story