by Wayne Friedman
TNT led all cable TV networks in prime time with 2.7 million average viewers, while ESPN moved into third place with 2.17 million. Sitting … Read the whole story
by Joe Mandese
The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to … Read the whole story
COMMENTARY
by Karlene Lukovitz
The $6.4 billion in projected upfront spend is on par with total, full-year CTV spend just three years ago. Read the whole story
by Laurie Sullivan
Twitter is preparing a feature that will allow users to receive notifications about new tweets that match a particular search term similar to the … Read the whole story
by Karlene Lukovitz
Series released in two batches or volumes of episodes now have a chance to log more watch hours, an edge in making Netflix's Most … Read the whole story
by Colin Kirkland
Tech platform 4D Sight announced today the beta launch of a new program that will help creators monetize by allowing them to insert ads … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's not about deprecation of the cookie, but about the fact that many digital consumer platforms are starting to massively readjust the cost-per-acquisition they … Read the whole story
by Laurie Sullivan
The latest Retail Affiliate Marketing Sales Index measures gross merchandise sales directly attributable to affiliate marketing promotions from Jan. 1-Dec. 31 and compares the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Conversion rates have bounced back from the prior year's unusual results, GetResponse reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Horowitz Research October study of Gen Z shows that 45% still watch live TV regularly. It also shows that 78% are streaming TV … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
Among the problems in targeting Hispanics: Your ads don't have people who look like us. Read the whole story
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by Wendy Davis
A bill that aims to crack down on the sale of online counterfeits would not only harm consumers' privacy, but would also hinder vendors … Read the whole story
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About 70% of consumers worldwide said they had switched brands at least once in the past year. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
More than 400 businesses -- including Apple and Facebook -- signed support for the Equality Act, which would provide civil rights protection for LGBTQ+ … Read the whole story
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by Richard Whitman, Columnist
Win Reality is doubling down with a campaign promoting its VR app that lets batters practice against real pitchers at every level up to … Read the whole story
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by Ray Schultz
The move will expand Commerce12's email and SMS capabilities, the firm says. Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"I realized that I will not spend a minute of my day and minute of my career kind of wasting my time and energy … Read the whole story