by Wendy Davis
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday. Read the whole story
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by Wendy Davis
Federal lawmakers on Friday floated legislation that would require companies to obtain consumers' explicit consent before collecting data about their activity over time and … Read the whole story
by Karlene Lukovitz
Formula 1 has been virtually commercial-free in U.S. airings, but each company sees potential monetizable synergies with the increasingly popular sport. Read the whole story
by Tanya Gazdik
"If you ever see Ford Motor Company doing a Super Bowl ad on our electric vehicle, sell the stock," says Ford CEO Jim Farley. Read the whole story
by Colin Kirkland
Instagram and Facebook Reels will be updated with a range of new creative tools including audio-editing options, new interactive stickers and longer clips. Users … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple's Safari, the default browser on all Macs, iPhones, and iPads, is the second-most popular browser with more than 1 billion users, but still … Read the whole story
by Karlene Lukovitz
Mark Bozon will lead the cross-divisional team responsible for generating and coordinating storytelling "canvases" and audience engagement experiences. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many predictions are being made about what Apple will announce at its WWDC conference. Technology evangelist Robert Scoble believes Apple will introduce a user-centric … Read the whole story
by Laurie Sullivan
A recent study analyzes the "real" carbon cost of goods and services and the impact of digital ad campaigns, focusing on paid-acquisition channels such … Read the whole story
by Laurie Sullivan
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent report from the Irish Council for Civil Liberties calls out real-time bidding as the "biggest data breach ever recorded," because it tracks … Read the whole story
by Wayne Friedman
U.S. connected TV devices have grown nearly 70% over the past five years to 500 million, with 87% of U.S. households having at least … Read the whole story
by Ray Schultz
Publishing has the highest double opt-in usage, at 19%. But many sectors are in the low single-digits, GetResponse reports. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The image of Netflix as ad-free haven is largely mistaken, since product placement appears to have already run amok on the streamer. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyone, they want discounts more than anything else, PYMNTS reports. Read the whole story
COMMENTARY
by Jodie Huang
A totem pole that once united generations under a shared identity has fragmented into a million pieces. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
What is the relationship, if any, between the extreme violence on TV shows today and the medium's power to influence? Read the whole story