by Karlene Lukovitz
Concession is aimed at overcoming Musk's claims about underestimated fake Twitter accounts, per several news reports. Read the whole story
by Karlene Lukovitz
Various experts have noted that acquiring Roku could be a strategic coup for Netflix, now that advertising is in Netflix's future--and speculation about such … Read the whole story
by Wayne Friedman
Sports wagering has seen national TV ad spend rise nearly threefold from Sept. 2021- May 2022 to $282 million, according to iSpot.tv, with a … Read the whole story
by Laurie Sullivan
Amazon has reportedly begun to focus more on local ads in an effort to compete with Google and its "near me" approach. One way … Read the whole story
by Wendy Davis
Meta this week was hit with nine lawsuits claiming it designed Facebook and Instagram in a way that posed a risk to young users' … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Among the winning categories was seltzer -- both the alcoholic and non-alcoholic kind -- and hand sanitizers. Read the whole story
by Wendy Davis
"The proposed draft rules consequently exceed the agency's authority by handing down complete bans and other limitations by regulatory fiat," the ANA argues. Read the whole story
by Colin Kirkland
Customer-experience platform Emplifi analyzed comments from brands on Facebook and Twitter to analyze the speed and reliability of airlines' customer service across social media … Read the whole story
COMMENTARY
by Elise Stieferman
The key to digital marketing is accountability -- which does not, and should not, equate to attribution. Read the whole story
by Laurie Sullivan
The addition of Google Ads and YouTube advertising is expected to change marketers' expectations as the company continues to build out its managed services, … Read the whole story
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More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no more walled gardens) using token-based economics. We will transact using cryptocurrency like Bitcoin … Read the whole story
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by Ray Schultz
The company offers custom workflows with no developers needed, it says. Read the whole story
by Joe Mandese
Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insurance turned its vinyl billboard ads into duffle bags for customers and employees. Read the whole story
by Steve McClellan
The DPAA is launching the DOOH-E Awards which will recognize excellence and innovation in the DOOH sector. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Viewership for the 2022 NBA Finals Game 1 rose 37% this year vs. last, according to Nielsen. Google Search Trends provide insight into search … Read the whole story
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by Richard Whitman, Columnist
One of the easier picks is the poignant anti-gun-violence campaign "The Lost Class" which has already won a slew of awards including top honors … Read the whole story