by Wayne Friedman
Amidst a rapidly changing business entertainment environment, Walt Disney is making a major dramatic shift in its senior-level TV entertainment execs. Peter Rice, chairman … Read the whole story
by Laurie Sullivan
eBay is expanding its ad offerings to support full-funnel ad strategies and in the coming months will launch new ad units, move products from … Read the whole story
by Laurie Sullivan
Consumers spent 7.1% more online in May -- about $78.8 billion -- vs. the the prior year. That's more than $1 billion for the … Read the whole story
by Karlene Lukovitz
Luis Silberwasser, most recently head of U.S. Networks Group at TelevisaUnivision, previously spent 16 years at Discovery Inc. Read the whole story
COMMENTARY
by Karlene Lukovitz
The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns. Read the whole story
by Colin Kirkland
A metaverse entrepreneur and CEO of Prestidge Group, Briar Prestidge recently launched a collection of NFT pantsuits that were shown in the first-ever metaverse … Read the whole story
by Karlene Lukovitz
U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both … Read the whole story
by Joe Mandese
Dubbed the "Charging For All" initiative, Volta says it is investing in the deployment to help support the Biden Administration's ambitious EV infrastructure goals. Read the whole story
COMMENTARY
by Karlene Lukovitz
The network's no-ads decision may have spared its regular advertisers from the worst of the immediate blowback from this particularly egregious example of live … Read the whole story
COMMENTARY
by Joe Mandese
"Love that. That's the playbook," Trump Press Secretary Kayleigh McEnany replied after receiving Hannity's insurrection advice. Read the whole story
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by Ray Schultz
ProTexting claims email is not as effective as text when sending reminders. Read the whole story
by Wayne Friedman
Sports TV advertising in particular adds unique reach -- while programmatic TV media buying is seeing continued growth, a Comcast Advertising study finds. In … Read the whole story
by Ray Schultz
The firm's new Ad Cache product keeps ads visible on multiple devices, the company says. Read the whole story
by Laurie Sullivan
The program allows businesses to gain incremental, recurring revenue from digital advertising, converting storefronts into a "media experience," the company says. Read the whole story
by Wendy Davis
Vaccine critics including Robert F. Kennedy Jr. are appealing a judge's refusal to order Sen. Warren to retract a letter urging Amazon to demote … Read the whole story
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by Laurie Sullivan
Ecommerce analytics company Zeenk launches its platform this week to support D2C brands that sell on Shopify and other platforms as their primary channel … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But consumers are sick of badly personalized digital ads, Scorpion reports. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in … Read the whole story