by Joe Mandese
The announcement says GroupM and a coalition of big media suppliers are working with "standards-setting bodies" to create a framework, including the IAB Tech … Read the whole story
by Wayne Friedman
Prime-time coverage of the Jan. 6 insurrection Congressional hearings Thursday night attracted 20 million collective viewers from eleven networks -- as well as prime-time … Read the whole story
by Colin Kirkland
Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How can the game of cricket -- which is popular in the U.K., India, Australia, Pakistan, and West Indies nations -- be a tipping … Read the whole story
by Joe Mandese
The revisions, which come a week after a minor cut by Publicis' Zenith unit, bring the Big 4 agency forecasting unit consensus 2022 growth … Read the whole story
by Karlene Lukovitz
No return date specified as yet. Read the whole story
by Wayne Friedman
In what is only the third time the North America box-office total has topped $200 million since the pandemic era began, the two movies … Read the whole story
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by Wayne Friedman
The TV upfront is well underway with NBCU, Disney and Fox Corp. making deals at modest price increases, according to media agency execs. Many … Read the whole story
by Joe Mandese
The long-awaited updated guidelines will be released for public comment on Tuesday. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers may be the least surprised at the news that Google software engineer Blake Lemoine could have helped to create a machine or … Read the whole story
by Wendy Davis
"It appears Americans are closer than ever to obtaining meaningful privacy protections," Apple CEO Tim Cook says in a letter to lawmakers. Read the whole story
by Laurie Sullivan
YouTube updated ad requirements for its masthead to allow previously prohibited consumer categories in certain states and countries to run. Ad bookings for the … Read the whole story
by Ray Schultz
Disclosure is required if email signups are being used for targeted advertising, law firm Frankfurt Kurnit Klein & Selz says. Read the whole story
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by Ray Schultz
Merkury combines first-party offline and online records within a single ID, Merkle says. Read the whole story
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by Wendy Davis
The nonprofit Internet Archive is defending its mass lending program from publsihers' copyright infringement claims. Read the whole story
by Laurie Sullivan
GR0, which began as an SEO firm, moves into paid search with the acquisition that provides a foundation for the company's new Google Ads … Read the whole story
COMMENTARY
by Jeff Snyder
Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms sent more email in 2021, but they faced process-related challenges, Knak reports. Read the whole story