by Karlene Lukovitz
The company is making voluntary buyout offers with the goal of eventually eliminating about 30% of the 30,000-member global ad-sales team, per reports. Read the whole story
by Karlene Lukovitz
The deal marks a major milestone for streaming and a breakthrough for Apple. Read the whole story
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by Wayne Friedman
Nielsen One Alpha will show advanced audience and business outcomes, allowing marketers to see how campaigns deliver on niche audiences, and what actions were … Read the whole story
by Wayne Friedman
Despite scatter market weakness, NBCU has nearly completed its upfront deals, with total volume near that of a year ago, says CEO Jeff Shell. … Read the whole story
by Karlene Lukovitz
The perhaps-inevitable spinoff will pit 456 contestants from around the world in games inspired by the gory original sci-fi series. Read the whole story
by Joe Mandese
The report found ads for big brands like Peloton, Disney+ and NBC Universal running alongside the drug-dealing related content. Read the whole story
by Wendy Davis
Siding against Google, a federal judge ruled that a group of account holders can proceed with a host of privacy related claims stemming from … Read the whole story
by Wayne Friedman
"We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing … Read the whole story
by Wendy Davis
Republican Sen. John Thune said Tuesday that he will introduce legislation that would prohibit large tech companies from "censoring" political emails. Read the whole story
by Wendy Davis
Browser developer Mozilla on Tuesday backed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and … Read the whole story
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by Colin Kirkland
The lenses feature a link inviting Snapchatters to learn more about Domino's Mind Ordering mobile app, which applies facial-recognition and eye-tracking technology to help … Read the whole story
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by Ray Schultz
Over three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. Read the whole story
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Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix. Read the whole story
by Ray Schultz
But email maintains a shrinking lead for promotional offers, EZTexting reports. Read the whole story
by Laurie Sullivan
The new marketplace, Buy Direct, allows consumers to click on products and purchase them within Bing's platform. Microsoft handles the checkout, but it's not … Read the whole story
by Laurie Sullivan
Sam's Club is building out its advertising business, launching an ad experience and self-service ad platform with sponsored product search ads. Read the whole story
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by Richard Whitman, Columnist
Dozens of leaders have signed a missive that was directed to the Senate shortly after the killings in Uvalde, TX. And Adland is well … Read the whole story