PolicyBlog
The privacy practices of websites and apps that offer information related to family planning have come under new scrutiny this year, given the possibility that the Supreme Court will overturn … Read the whole story
Streamers use their remotes to simply click OK. Roku's ad tech will provide targeting, optimization and measurement. Read the whole story
May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomeranged 53.6% over May 2020 … Read the whole story
Corie Henson, Todd Weiser, Kristin Brown, Jennifer Driscoll, Larry Laque and Doug Seybert are the latest executives to be ousted following the merger. Read the whole story
NBCU says 40% of its upfront TV ad deals are using measures outside traditional age and gender guarantees -- from measurement platforms including AdSmart, … Read the whole story
Facebook has agreed to resolve claims that it violated a prior privacy policy by collecting users' IP addresses, which can offer general information about … Read the whole story
The CW finished its upfront deals with "high single-digit/low double-digit" price gains, according to an executive. The network has sold out around 80% of … Read the whole story
"CMOs should embrace the fact that CEOs are crazy and mercurial as the new status quo," Boathouse's John Connors tells "Marketing Daily." Read the whole story
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with … Read the whole story
The certification comes as Magnite looks to make measurement easier for its CTV ad inventory and to provide "more transparent programmatic transactions between buyers … Read the whole story
COMMENTARYIn May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen. Read the whole story
As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted. Read the whole story
It's called CitrusAd, powered by Epsilon and the company says it is the industry's first unified on-site and off-site retail media platform. Read the whole story
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NewsGuard, which rates websites for trustworthiness, faulted the European Commission for not doing enough to police platforms' disinformation. Read the whole story
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Personalized emails resonated most with consumers, judging by the results, Moengage reports. Read the whole story
COMMENTARYIt's a "commitment to staying one step ahead and constantly innovating, reimagining and transforming for its people, tech, and product," says one. Read the whole story
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Jeff Shell, NBCU CEO, says one of the changes coming out of the pandemic is the premium video-on-demand window -- where you can buy … Read the whole story
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The list is markedly different from 2020, when the most-trusted brand in America was the U.S. Postal Service, which isn't in the top 10 … Read the whole story
