RTBlog
Big brands have moved well beyond criticisms of greenwashing, and even simple "carbon offsets" to actually reduce the amount of carbon emitted by advertising and media. Read the whole story
Hours after the Supreme Court announced its decision reversing Roe v. Wade, Sen. Ron Wyden called for a national privacy law protecting people's online … Read the whole story
Broadcasters call the bill a "major step forward" to level the playing field with other media, but the bill must now be approved by … Read the whole story
The overturning of Roe v. Wade may prompt people to move away from Google and Bing as they rethink privacy. Some believe the decision … Read the whole story
Four Democratic lawmakers are urging the FTC to investigate Apple and Google for building tracking identifiers into mobile devices. Read the whole story
"Elvis" surged to the top of the North American theatrical ranking, tied with "Top Gun: Maverick," with $30.5 million each in box-office revenue, according … Read the whole story
Some 85% of marketers responding to Merkle's survey conducted earlier this year are concerned about how inflation and other macroeconomic factors will impact their … Read the whole story
- COMMENTARY
Martin Bush, senior director for Adelaide, discussed helping clients "achieve better outcomes by better and more efficient media." Read the whole story
COMMENTARYDollar General has begun to explore a variety of ad options, adding to the display, mobile, app, audio, video, and CTV ad units it … Read the whole story
COMMENTARYD2C marketers report planned spend on CTV averaging 10% of media budgets; want better brand-lift measurement capabilities. Read the whole story
To ensure that creator content reflects the diversity of its user base, Snapchat on Thursday announced the "Black Creator Accelerator," a program that supports … Read the whole story
- COMMENTARY
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon. Read the whole story
Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agency based in India won … Read the whole story
COMMENTARYNearly six in 10 execs say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states … Read the whole story
COMMENTARYIt will be "on the ballot" in November. It will also be up to the American media to keep gun safety and abortion choice … Read the whole story
The activation is designed "to meet the younger generation where they are," says Aflac's Garth Knuston. Read the whole story
