The mid-Atlantic leads in growth, with a projected 53% CAGR between 2020 and 2022, reports BIA Advisory Services. Read the whole story
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. Read the whole story
Disney says it posted "double-digit" CPM price increases for its ABC Television Network prime-time inventory, and "high single-digit increases" for addressable TV deals, and … Read the whole story
Redo includes easier access to live programming, including sports -- a major focus of competitive investment for Amazon. Read the whole story
Google in August will change the requirements for political content policy ads for visual and audio, the company announced Monday. Read the whole story
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data. Read the whole story
Samsung continues to build a massive ad ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company's … Read the whole story
On Monday, Meta CEO Mark Zuckerberg shared a post on his Instagram account announcing the ability for people to complete payments directly within chat … Read the whole story
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth … Read the whole story
The major ad organizations want lawmakers to significantly revise a proposed privacy bill that could require ad-tech companies to obtain consumers' affirmative consent to … Read the whole story
The Net Neutrality and Broadband Justice Act reportedly would classify broadband as a utility service. Read the whole story
There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and … Read the whole story
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has … Read the whole story
Predictably, most consumers will want cost savings. But it depends on their age and geographic location, Aki Technologies and TapResearch report. Read the whole story
Streaming households are at 81% vs. 75% a year ago, while households streaming with and without a pay TV service are almost equal, a … Read the whole story
If automated programming is the key focus, picking Microsoft as an ad partner is a good move. That's where Microsoft's Xandr acquisition comes in, … Read the whole story
Will future summer movie tie-ins happen via big streaming shows, or will things revert to the way they were before the pandemic? Read the whole story
Many people say brands can help to change public perceptions of marginalized groups. Read the whole story
The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for … Read the whole story