Still, marketers in Sprout Social study identified challenges to this approach, like budget (45%) and lack of internal resources (36%). Read the whole story
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering will complement our existing plans, which will remain ad-free." The company says it … Read the whole story
Netflix is now openly acknowledging trying various tactics to curb free password sharing, as well as an early 2023 launch for its ad-supported tier. Read the whole story
"Lack of both consistency and transparency has limited organic influencer marketing's value to advertisers, hamstrung its growth, and obfuscated its true ROI," the ANA … Read the whole story
The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say. Read the whole story
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday morning, would effectively prohibit companies from serving ads to people based on their … Read the whole story
Branded smart-speaker ads generated higher overall brain activity, emotional response and ad memory than standard audio ads. Read the whole story
YouTube on Tuesday introduced a partnership with Shopify that gives all eligible creators access to live shopping tools, such as the ability to link … Read the whole story
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, … Read the whole story
The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at record rates. Consumer searches for … Read the whole story
"Given the highly sensitive nature of this data -- especially when location data is combined with other types of data, the ways in which … Read the whole story
Amazon on Tuesday filed legal action against the administrators of more than 10,000 Facebook groups that attempt to organize fake reviews on Amazon in … Read the whole story
Tesla CEO Elon Musk has now been summoned to battle Twitter in a five-day trial this coming October. The decision, announced Tuesday, came as … Read the whole story
The Microsoft Cloud for Sovereignty is a solution for public-sector customers who need to guarantee that user data is stored and processed to meet … Read the whole story
Almost three-fourths of consumers receive mis-targeted messages once a month, and 24% get them every day. Read the whole story
Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information. Read the whole story
A recent study shows that the algorithms behind search are built on top of the biases endemic in our society. Read the whole story
Brands should collect first-party data and not rely on social to drive commerce, says SimplicityDX. Read the whole story