by Wayne Friedman
Many media stocks that have been impacted since the beginning of the year saw sharply higher pricing Wednesday following Tuesday's positive results for Netflix's … Read the whole story
by Wendy Davis
Lawmakers in the House Energy and Committee on Wednesday voted to advance a bipartisan privacy bill that would prohibit a common form of online … Read the whole story
by Karlene Lukovitz
Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online. Read the whole story
by Karlene Lukovitz
Despite his intention to shift CNN's focus away from opinion and toward more hard news, Licht opted not to shake up the organization's team. Read the whole story
by Steve McClellan
The firm said Thursday it expects organic growth this year to be in the 6% to 7% range, ahead of the previously projected 4% … Read the whole story
by Wendy Davis
Siding with Google, a judge has thrown out Android users' claims that the company "spies" on them by collecting information about their use of … Read the whole story
by Wayne Friedman
Ad "attention" and "viewability" -- two key measures of ad effectiveness, according to TVision -- continue to improve on CTV platforms vs. linear TV. Read the whole story
by Joe Mandese
She succeeds Daryl Lee, who held the role for nearly three years, and becomes global CEO of sister unit McCann Worldgroup. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google on Wednesday announced three ad creation tools to make collaboration easier. The tools offer asset storage and organization, feature for advertisers to quickly … Read the whole story
by Joe Mandese
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Firms are also plagued by lack of real-time analytics, Moengage reports. Read the whole story
by Fern Siegel
The DTC ad agency can offer clients access to iSpot's analytics and TV/OTT measurements. Read the whole story
by Ray Schultz
Periods thought of as downtime also generate positive referral traffic, Echobox reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
E-commerce marketers now lose $29 for every new customer acquired, according to marketing "edge experience" firm Simplicity DX -- up from $9 in 2013. … Read the whole story
by Colin Kirkland
The Krapopolis website features a collection of utility-focused NFTs called "Krap Chickens," which will be available to purchase on Aug. 11, ahead of the … Read the whole story
by Ray Schultz
Rio SEO says the partnership with Movable Ink will streamline the search experience for shoppers by delivering relevant content in email and mobile communications. Read the whole story
COMMENTARY
by Rob Baiocco
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes? Read the whole story