by Karlene Lukovitz
In a shift to becoming an entertainment and shopping/product-search app, Facebook's Home screen now features creator videos, while family and friends posts are relegated … Read the whole story
by Wendy Davis
"Mobile phone location data can be used to track individuals who have visited abortion clinics or have left the state to seek care," Representative … Read the whole story
by Tanya Gazdik
"The Gray Man," which debuts on the streaming service July 22, features four Audi vehicles and stars Ryan Gosling. Read the whole story
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Advertising influences people's buying decisions more than the opinions of social influencers or bloggers. Read the whole story
by Steve McClellan
IPG is the third ad holding group this week to upgrade its full-year growth outlook (to 6.5%-plus), following revisions by Publicis Groupe and Omnicom. … Read the whole story
by Joe Mandese
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections. Read the whole story
COMMENTARY
by Karlene Lukovitz
Due to broadband saturation, achieving CTV and SVOD growth in North America will be increasingly difficult and costly from here on in. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention. Read the whole story
by Colin Kirkland
On Wednesday, Meta announced the launch of its Small Business Studios, which aims to help small businesses optimize their marketing efforts on Facebook and … Read the whole story
by Wayne Friedman
Streaming TV viewing, already on the rise, accelerated even more in June, rising to a 33.7% share of total day viewing, according to Nielsen's … Read the whole story
by Ray Schultz
Paubox Marketing has added an improved email builder and new drip campaign capabilities. Read the whole story
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by Ray Schultz
Some are frustrated by difficulty assigning metrics, others with lack of resources, Hinduja reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok owner ByteDance spent $2.1 million on lobbying in Q2 2022, up 130% from the previous quarter, and $4.7 million for the year in … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers have many complaints about using social media and trust brands more with their data. Few like to shop via social networks, SimplicityDX reports. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
MaryEllen Lynch, principal consultant and team leader at IRI, discusses the current environment and how it compares to past crises. Read the whole story