RTBlog
I've never made a call like that, but based on last week's release of its framework for decarbonizing the media industry, I'm pretty sure it's a lock. Now prove me … Read the whole story
For the third year in a row, Dentsu X was the fastest-growing media agency network, expanding its billings more than 28% in 2021, and … Read the whole story
The Thursday night event had the highest ratings since the initial June 9 hearing, which had 20 million viewers from 11 networks. So far, … Read the whole story
Coming in at $44 million, according to Comscore, "Nope" had the highest weekend opening tally for an original scripted film in three years. Read the whole story
A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with … Read the whole story
"The volume of data in Google's hands means that creative prosecutors will find other incriminating items in people's online records that no one ever … Read the whole story
The streamer reportedly cited unpublished policies limiting references to subjects such as abortion, climate change and gun laws; started running ad after "climate change" … Read the whole story
The methodology is designed to enable more accurate comparisons and measurement of YouTube and linear TV audience reach by eliminating redundant audience data. Read the whole story
We "hope you will decide that Google's search results must not be subject to left-wing political pressure," 17 Republican attorneys general tell the company. Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching … Read the whole story
Firms that send Back In Stock emails saw an uptick in order value over Q1, Klaviyo reports. Read the whole story
Cuddle, which raises money for charity organizations supporting donations to Ukraine and foundations for children with cancer as well as vets and animal shelters, … Read the whole story
These consumers tend to be more averse to traditional advertising than older demographic groups. Read the whole story
- COMMENTARY
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges. Read the whole story
COMMENTARYWhen brands truly embrace audio as a persistent content market strategy, there is an opportunity for making a mark. At this week's MediaPost Pharma … Read the whole story
Investors weren't happy as company shares tumbled nearly 40% this week on the revised outlook, attributed to higher-than-expected costs. Read the whole story
COMMENTARYThe Oxford Economics Study - The State of The Creator Economy - looks at how content impacts the economy, examining the economic, societal and … Read the whole story
