Social Media Insider
Shorter ads tailor-made for a social media feed beat out longer ad units in effectiveness and efficiency, according to a study commissioned by Twitter. Read the whole story
Disney says Hulu's political ad policies will now "align" with ESPN+ and its entertainment/sports networks. Read the whole story
YouTube's ad revenue growth fell short of analysts' expectations again in Q2, at 4.8%. Read the whole story
Alphabet reported Q2 2022 revenue growth of 13% to nearly $69.7 billion, slightly below expectations of $69.88 billion among investment researchers tracked by Refinitiv … Read the whole story
Nielsen says Q2 2022 revenues grew 2.4% to $882 million, with net income 45% higher to $113 million. Read the whole story
California's privacy agency recommended opposing the proposed American Data Privacy Protection Act, writing that it "would compromise the agency's ability to fulfill its responsibility … Read the whole story
Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital ad transaction in … Read the whole story
The standalone bill would block the FCC from denying or otherwise penalizing broadcast stations that allow marijuana-related spots. Read the whole story
TelevisaUnivision witnessed strong Q2 growth in U.S. ad revenue to $447.7 million. Last week, it launched its new ViX+ streaming service, supplanting its previous … Read the whole story
Consumers are less put off by higher prices and more concerned with less volume in a package -- known as shrinkflation -- and reduced … Read the whole story
The Senate Commerce Committee on Wednesday voted in favor of two bills that could affect how tech platforms display content and ads to teens. Read the whole story
Twitter is urging a court to refuse to revive a lawsuit by prominent conservative Rogan O'Handley, who alleged the company violated the First Amendment … Read the whole story
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't stop Russia from fining Google for allegedly abusing its position in video hosting. … Read the whole story
A report from Bain & Company shows young gamers are spending more time and money in the metaverse, potentially paving the way for a … Read the whole story
McKinsey compares commerce media -- which "closes the loop between media impressions and commerce transactions' -- to the rise of programmatic advertising. Read the whole story
As inflation hits a 40-year high, many Americans said they'll stop buying brands that reduce product size or quality. Read the whole story
- COMMENTARY
The inventory to sale ratio (as measured by Census) is rising for the second straight month, with inventories themselves up 14% in May year … Read the whole story
COMMENTARY"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail … Read the whole story
- COMMENTARY
Email is a key channel, and a strategy for dealing with third-party cookie loss, Ascend2 and Wpromote report. Read the whole story
- COMMENTARY
Adobe on Tuesday released data on themes and categories around consumer Prime Day spending habits and believes it will be a benchmark for spending … Read the whole story
