Perceptions of widely disliked standard in-game video ads have improved marginally, and the percentage who like rewarded video ads is actually slightly higher than the percentage who "can't stand" them. Read the whole story
Google said in a statement that it will once again delay the replacement of third-party cookies, a practice long used by advertisers to target … Read the whole story
Revenue declined 1% versus Q2 2021, as economy-driven ad spending cutbacks added to Meta's existing challenges. Meta also missed earnings expectations. Read the whole story
The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the whole story
The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable … Read the whole story
The acquisition would bring Meta "one step closer to its ultimate goal of owning the entire 'Metaverse,'" the FTC alleges in a complaint brought … Read the whole story
The most critical staff shortages are in data and analytics, eCommerce, retail media and measurement, per the global study, from the WFA and MediaSense. Read the whole story
In a blog post, Meta's president of global affairs, Nick Clegg, questioned the continued validity of removing posts with false claims about the virus, … Read the whole story
Contact lens retailer 1-800 Contacts has formally appealed a federal judge's ruling dismissing trademark infringement claims against Warby Parker over its search ads. Read the whole story
In the midst of earnings reports, LinkedIn on Tuesday launched a community for B2B marketers, giving them a place of their own. Read the whole story
The death of third-party cookies is not the death of online ads or targeting. You are still left with first-party data. Read the whole story
Direct mail is especially popular with consumers ages 55+, a study by Lob finds, conducted in partnership with Comperemedia. Read the whole story
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
Media consolidation in streaming/CTV is coming, even if Comcast is not looking to acquire Vizio. Comcast and Charter recently entered into a joint venture … Read the whole story