by Wayne Friedman
In its Q2 earnings shareholder letter, Roku struck an alarming note for investors and the ad market: "There was a significant slowdown in TV … Read the whole story
COMMENTARY
by Karlene Lukovitz
Peacock is the latest major streamer to see subscriber growth fizzle. Growing evidence points to inflation and cord-cutting benefitting cheap and free ad-supported streamers … Read the whole story
by Wayne Friedman
NBCU says its ad revenue dropped 1.3% due to a decline in ratings and the higher number of sporting events in the prior-year period. … Read the whole story
by Laurie Sullivan
Despite recession fears, overall, spending growth rose in Q2 2022, with retail media spending up 42%, paid social up 15%, and paid search up … Read the whole story
by Karlene Lukovitz
Instagram is cancelling the test a few days after Kylie Jenner and Kim Kardashian urged Meta to stop trying to mimic TikTok. Read the whole story
by Wendy Davis
A judge on Thursday approved TikTok's $92 million settlement of claims that it violated a wide range of data protection laws, including the federal … Read the whole story
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by Colin Kirkland
The partnership with in-game advertiser Anzu aims to give brand and agency ad buyers increased transparency for display and video ad formats in mobile … Read the whole story
by Laurie Sullivan
The average CPM for programmatic OOH inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, according to Place Exchange data released … Read the whole story
by Ray Schultz
If true, it means that publishers should give up on walled gardens like Facebook, critics say. Read the whole story
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by Steve McClellan
There's been little progress since the organization first highlighted problems a dozen years ago, a new report concludes. Read the whole story
by Sarah Mahoney
Amazon's ad business jumped 18% to $8.7 billion, but its core ecommerce sales slipped 4%. Read the whole story
by Laurie Sullivan
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots on a collection inspired by Instacart and Anwar's shared love for the carrot. Read the whole story
by Laurie Sullivan
Advertisers working with Walmart will soon have the option to tap into more platform partners across ad tech, measurement, ecommerce and shopper marketing. Read the whole story
COMMENTARY
by Elise Stieferman
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one, consider the revenue reversals at digital ad behemoths like Meta. Read the whole story
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by Richard Whitman, Columnist
For the first half Havas Group net revenue totaled EUR1.206 billion, up nearly 20% versus the first half of 2021. Organic growth for the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Visa suggests more people used credit cards to purchase in Q2. How does SEO fit in with spending trends? BrightEdge CEO Jim Yu shares … Read the whole story