RTBlog
Is connected TV the new prime- time? And if so, how much of it is coming from the long-tail, YouTube, and other sources that we still don't define as television? Read the whole story
Audio ads - whether in podcasts, music streamers or radio channels - are gaining popularity. Part of the rise is due to the pandemic, … Read the whole story
On Wednesday, Cineworld said although there have been some big movie revenue generators in 2022, business is suffering. Read the whole story
The CNN chief confirmed that more changes are coming following last week's cancellation of Brian Stelter's "Reliable Sources" Sunday show. Read the whole story
Cutting back on the series' episodes is another in a growing series of moves to help Warner Bros. Discovery' slash $3 billion in costs. Read the whole story
Against a possible slowdown of streaming growth, video streaming platforms bought, or placed through TV network promos slightly more in national TV advertising -- … Read the whole story
COMMENTARYSeeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study. Read the whole story
NAB has accused Google of unfair practices in advertising, but its members need help for the major pivot to D2C. Read the whole story
To coincide with the "Game of Thrones" prequel, Snap and HBO Max are bringing dragons from the show to cities around the world via … Read the whole story
In the ad, a woman demonstrates how she can get live TV and on-demand together. "Football, Housewives," she says as she switches back and … Read the whole story
Fraudulent abuse of coupons and promotions is now so widespread that retailers budget for prospective losses, according to Digital Fraud Tracker, a study from … Read the whole story
COMMENTARYSeveral years from now, more sports will almost be assured of going to streamers, or will be shared more with TV networks Read the whole story
COMMENTARYCisco Meraki's top marketer doesn't believe cookies will completely disappear. Read the whole story
Apple released two security reports this week, disclosing serious security vulnerabilities for iPhones, iPads and Macs that could potentially allow attackers to take complete … Read the whole story
Direct Digital Holdings, a Houston-based ad-tech group that went public in February on the U.S. Stock Exchange, has hired its first chief growth officer. Read the whole story
The PSA campaign, Protect & Connect, stars Prime Video actor Michael B. Jordan and actress-producer Tessa Thompson as internet bodyguards. Read the whole story
Eastwood got $2 million after a year's litigation; Bialik got action after only a month. Read the whole story
The case, if it proceeds, could shed light on automatic subscription renewals in general. Read the whole story
