MoffettNathanson, analyzing Nielsen results, says cable TV networks have declined 32%. Broadcast was down 39% this past July, due to comparisons to July 2021. … Read the whole story

Producers don't want ads breaking up new movie releases, and ads in children's programming require careful adherence to government regulations. Read the whole story

"House of the Dragon" was HBO's best result for any episode since the final episode of "Game of Thrones" in 2019. The series finished … Read the whole story

Movie studio national TV spend is down 27% to $625.5 million vs. 2019. The industry has pulled in half as many impressions from TV … Read the whole story

The effort is part of Apple's push to increase revenue from the ad division. But will Apple Maps hurt its chances of further adoption … Read the whole story

Consumers in the U.S. can now see popular podcast channels, episodes, playlists, categories and recommended shows alongside YouTube's existing Explorer page. Podcasting may be … Read the whole story

"The blurring of advertising and non-advertising content directed to children is not new, but the sophisticated and varied ways in which blurring can occur … Read the whole story

Walmart's announcement underscores the challenge large brands face in meeting widespread demand for abortion access and coverage. Read the whole story

Big movie-studio owners have touted the return of profitability and strong box-office revenues. But apparently this does not translate to all movie-theater chains. Read the whole story

NaviStone must face a class-action complaint over its tracking technology, which allegedly collected data from a consumer who visited Harriet Carter Gifts' website. Read the whole story

Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies … Read the whole story

"Audio doesn't have to be risky or an outlier medium. It can a powerful complement to other channels," says Veritonic's CEO. Read the whole story

Bi-partisan measure would allow local news outlets to negotiate with the tech giants for fair of use content. Read the whole story

The World Cup offers advertisers a chance to reach consumers including highly engaged soccer fans. Read the whole story

The news anchors utilize the same "photoreal" technology the developer Hour One uses to produce virtual avatars used by marketers to supplement real people … Read the whole story