Amazon has granted some of its ad partners "advanced" status after launching the original program earlier this year. The Amazon Ads directory on the … Read the whole story

NBCU premium subscribers will have next-day access to current seasons of NBC and Bravo shows the day after they air beginning Sept.19. Beginning next … Read the whole story

"Shazam" and "Aquaman" sequels' debuts spaced out to spread out the timeframe for costly theatrical release marketing campaigns. Read the whole story

National CineMedia has struck an analytics and measurement deal with iSpot.tv that will give NCM reach, frequency, attribution and tune-in data for its advertising … Read the whole story

Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend is roughly 4x higher than in the same period in 2020." Read the whole story

As they prepare to release a big ecommerce report, GroupM's business intelligence team late last week spent some time discussing the meaning of mixed … Read the whole story

Videos seem to work even on people who are "very receptive to bullshit," according to the head of Google's Jigsaw research arm. Read the whole story

Sephora has agreed to pay $1.2 million to settle allegations that it ran afoul of California's broad privacy law, state Attorney General Rob Bonta … Read the whole story

The data from NewsGuard will enable advertisers to target audiences based on the credibility of thousands of news and information sources using nine basic, … Read the whole story

"We are concerned that several provisions in the proposed regulations contravene the clear text" of the law, the ANA, IAB and others tell the … Read the whole story

The studio is poised to release a slate of big-budget films including "John Wick: Chapter 4," "Are You There God? It's Me, Margaret," "The … Read the whole story

Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, that is estimated to have cost CTV advertisers around $10 million so far … Read the whole story

The study shows viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven … Read the whole story

Many consumers expect to see relevant content to help maintain their attention, but personalization of advertising can be off-putting. Read the whole story

Netflix is dominant in streaming consumers' "demand" for original TV programming, but traditional TV-movie companies lead for original and library programs on any platform. Read the whole story

Meta permanently removed Andrew Tate's official accounts from Instagram and Facebook last week. On Monday, TikTok banned an account of Tate's after carrying out … Read the whole story

iHeartLand is a state-of-the-art entertainment space that creates a venue for music and gaming, built using Fortnite's Creative toolset. Featuring music and podcast performances, … Read the whole story

As brands grab real estate and keyword rankings in organic search, BrightEdge believes retailers need to become more visible. Despite the rise of zero-click … Read the whole story