by Wendy Davis
The White House on Thursday called for a host of new technology laws, including ones that would restrict data collection and targeted advertising. Read the whole story
by Laurie Sullivan
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, which allows marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms … Read the whole story
by Laurie Sullivan
Google pays billions of dollars to other companies to keep its search as the default option on phones and in browsers, something the Department … Read the whole story
by Karlene Lukovitz
The growth of using multiple unregulated IDs to identify the same apps also opens opportunities for ad fraud, says Pixalate, which recently analyzed the … Read the whole story
by Wayne Friedman
Not all big media-based streamers will make it, said Bob Iger, former CEO of Walt Disney, speaking at the Code 2022 Conference Wednesday night. Read the whole story
by Wayne Friedman
The promotion makes her responsible for all advertising and distribution revenue. Read the whole story
by Colin Kirkland
The NBA and National Basketball Players Association have announced a multiyear partnership with crypto-based fantasy gaming service Sorare, making it the official NFT fantasy … Read the whole story
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by Ray Schultz
Subscription management platform Evergent has formed a strategic partnership with XroadMedia to provide media firms with content intelligence based on anonymized profiles. Read the whole story
by Laurie Sullivan
A study of users of gaming and non-gaming apps identified patterns in how mobile users find and interact with their favorite apps. Read the whole story
by Colin Kirkland
Mysten Labs announced Thursday that it has raised $300 million in a funding round led by venture capital firm FTX Ventures and additional participation … Read the whole story
by Ray Schultz
The purchase follows a $40 million funding round earlier this year. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Old-school theatrical release thinking has returned for major movie and TV studio execs as they protect their best monetization efforts for their best movie/TV … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands … Read the whole story
COMMENTARY
by Clark Rector, Op-Ed Contributor
Studies have shown that consumers are comfortable with data-driven advertising and more than half desire relevant ads. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Finding new prospective customers that "act like'' existing customers is what marketers really want when they are defining target audiences for advertising campaigns. That … Read the whole story
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by Richard Whitman, Columnist
ADV has been pursuing a takeover of the London-based agency since the beginning of the year. The new deadline is September 30. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The federal crackdown has done little to diminish the appeal of e-cigarettes. A report from Grand View Research predicts the e-cigarette market will grow … Read the whole story
by Joe Mandese
While new business revenue among the top 20 media services agencies has not eroded as much as their creative counterparts, it is down 38% … Read the whole story