by Joe Mandese
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story
by Karlene Lukovitz
"Tonight at the Rock" game players are exposed to Samsung Galaxy's ads and immersive capabilities. Read the whole story
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by Wendy Davis
Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited … Read the whole story
by Wayne Friedman
Sony Pictures was efficient with its TV marketing dollars for "King" with national TV spend of just $6.1 million, according to iSpot.tv -- well … Read the whole story
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by Wendy Davis
A federal appellate panel has reinstated a Texas law that prohibits big tech companies from suppressing users' posts based on viewpoint. Read the whole story
by Colin Kirkland
Parler has announced it is restructuring as Parlement Technologies Inc. and has acquired private cloud company Dynascale Inc. for a future "free-speech ecosystem" separate … Read the whole story
by Karlene Lukovitz
The year-old streamer already has 23 million unique viewers across U.S., Mexico and Colombia. Read the whole story
by Colin Kirkland
TikTok onThursday announced a new feature closely resembling BeReal, a popular new social app featuring dual-camera technology and the single-post alert to capture and … Read the whole story
COMMENTARY
by Karlene Lukovitz
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa. Read the whole story
by Laurie Sullivan
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the … Read the whole story
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by Laurie Sullivan
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative … Read the whole story
COMMENTARY
by Steve Ellwanger
Most likeable ad: The "All Together Now" commercial for Guinness, set in a pub, that launched in the walkup to Saint Patrick's Day. Read the whole story
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by Wendy Davis
The FTC should police "hard privacy questions" case by case, but leave "major questions" around privacy to Congress, TechFreedom argues in comments to the … Read the whole story
by Wayne Friedman
Looking to ramp up even more new TV currency connections with TV networks and streaming platforms, iSpot.tv has hired Jodie McAfee as senior VP … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cybersecurity company CHEQ found that about 12% of website traffic from Twitter to its approximately 15,000 clients is non-human. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost a third of small businesses have adopted AI, and most of those who have adopted it use email marketing. Read the whole story
COMMENTARY
by Elise Stieferman
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story