RTBlog
"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate Scott-Dawkins says of GroupM's soon-to-be-released retail … Read the whole story
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story
"Tonight at the Rock" game players are exposed to Samsung Galaxy's ads and immersive capabilities. Read the whole story
Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited … Read the whole story
Sony Pictures was efficient with its TV marketing dollars for "King" with national TV spend of just $6.1 million, according to iSpot.tv -- well … Read the whole story
A federal appellate panel has reinstated a Texas law that prohibits big tech companies from suppressing users' posts based on viewpoint. Read the whole story
Parler has announced it is restructuring as Parlement Technologies Inc. and has acquired private cloud company Dynascale Inc. for a future "free-speech ecosystem" separate … Read the whole story
The year-old streamer already has 23 million unique viewers across U.S., Mexico and Colombia. Read the whole story
TikTok onThursday announced a new feature closely resembling BeReal, a popular new social app featuring dual-camera technology and the single-post alert to capture and … Read the whole story
COMMENTARYDisney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa. Read the whole story
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the … Read the whole story
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative … Read the whole story
COMMENTARYMost likeable ad: The "All Together Now" commercial for Guinness, set in a pub, that launched in the walkup to Saint Patrick's Day. Read the whole story
The FTC should police "hard privacy questions" case by case, but leave "major questions" around privacy to Congress, TechFreedom argues in comments to the … Read the whole story
Looking to ramp up even more new TV currency connections with TV networks and streaming platforms, iSpot.tv has hired Jodie McAfee as senior VP … Read the whole story
COMMENTARYCybersecurity company CHEQ found that about 12% of website traffic from Twitter to its approximately 15,000 clients is non-human. Read the whole story
COMMENTARYAlmost a third of small businesses have adopted AI, and most of those who have adopted it use email marketing. Read the whole story
- COMMENTARY
Here are three key ways marketers can set themselves and their brands up for success with the upcoming demise of cookies. Read the whole story
