Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time Read the whole story
Global media retail revenue totaled $88 billion last year and is expected to reach $101 billion this year. In the U.S. GroupM projects that … Read the whole story
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
Fog Data Science "offers law enforcement the ability to conduct mass surveillance by providing data obtained through surveillance advertising, allowing them to track cell … Read the whole story
An NBA.com subscriber claims in a class-action complaint that the organization violates the federal video privacy law by sharing data with Facebook. Read the whole story
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
Meta has announced a new Facebook Reels API that allows developers to integrate a "Share to Reels" feature so users can easily share Reels … Read the whole story
A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending. Read the whole story
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because … Read the whole story
PubMatic has added several enhancements to OpenWrap, its unified auction tool for publishers. The changes are designed to help publishers and app developers achieve … Read the whole story
The Never-Consent notification blocker works in the background to automatically opt out site visitors, and will soon become available across desktop, iOS, and Android … Read the whole story
Is Disney looking to start up a membership program, a la Amazon Prime? Could be just the ticket for making its streaming platforms stickier: … Read the whole story
At a time when GroupM has been soul-searching the definition of media "line items," it just defined one of the biggest and fastest growing … Read the whole story
Consumers are willing to share their email address for personalized shopping benefits, but it varies by age and other factors, according to a study … Read the whole story
For example: Instead of talking around something, brands should face controversy head-on. Read the whole story