New gamified activity tracking platform raised $1.5 million in a funding round led by Bungalow Capital. Read the whole story
With the exception of Disney, all of the Big 5 media suppliers took revenue hits in August due to key ad category pull-backs. Read the whole story
BetMGM is partnering with NBC Sports for its "Sunday Night Football" for integrations around the show as well as weekly integrations on the "SNF" … Read the whole story
No Nielsen data yet, but Amazon internal memo declares viewership, new-sub and technical performance a "massive achievement." Read the whole story
A Maryland resident is pressing to proceed with a class-action complaint alleging that Twitter asked users to provide contact information for security purposes, but … Read the whole story
With the outcomes under its belt, the MRC is now in the process of creating a framework for standardizing next-generation processes such as AI … Read the whole story
Several analysts have issued more positive assessments of Netflix since it announced its planned launch of a reduced-price, ad-supported tier, and rival Disney+'s sub-growth … Read the whole story
YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at … Read the whole story
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of … Read the whole story
The agency says it will integrate MediaKits' data aggregation with its tech platform to help artists, influencers, athletes and creators better understand and reach … Read the whole story
Amazon's planned $1.7 buyout of automatic vacuum cleaner Roomba is coming in for scrutiny by the The Federal Trade Commission, according to a new … Read the whole story
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and … Read the whole story
iSpot says the deal is intended to create a "unified" service that includes second-by-second, on-screen verification for all programming across a TV network's footprint. Read the whole story
Chris Winfrey will become president and CEO of the company starting in December. Tom Rutledge will oversee Charter's Government Affairs, among other responsibilities, through … Read the whole story
Consumers will soon be able to use Connected Stores technology including Caper Carts, Scan & Pay, Lists and Carrot Tags. Connected Stores will debut … Read the whole story
Consumers often have to overlook higher prices when buying from small and medium-sized businesses, ActiveCampaign reports. Read the whole story
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings. Read the whole story
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morris says this "is a positive for local broadcasters seeking to extract further … Read the whole story