by Joe Mandese
With the exception of Disney, all of the Big 5 media suppliers took revenue hits in August due to key ad category pull-backs. Read the whole story
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by Wayne Friedman
BetMGM is partnering with NBC Sports for its "Sunday Night Football" for integrations around the show as well as weekly integrations on the "SNF" … Read the whole story
by Karlene Lukovitz
No Nielsen data yet, but Amazon internal memo declares viewership, new-sub and technical performance a "massive achievement." Read the whole story
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by Wendy Davis
A Maryland resident is pressing to proceed with a class-action complaint alleging that Twitter asked users to provide contact information for security purposes, but … Read the whole story
by Joe Mandese
With the outcomes under its belt, the MRC is now in the process of creating a framework for standardizing next-generation processes such as AI … Read the whole story
by Karlene Lukovitz
Several analysts have issued more positive assessments of Netflix since it announced its planned launch of a reduced-price, ad-supported tier, and rival Disney+'s sub-growth … Read the whole story
by Laurie Sullivan
YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at … Read the whole story
by Joe Mandese
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of … Read the whole story
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by Colin Kirkland
The agency says it will integrate MediaKits' data aggregation with its tech platform to help artists, influencers, athletes and creators better understand and reach … Read the whole story
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by Wendy Davis
Amazon's planned $1.7 buyout of automatic vacuum cleaner Roomba is coming in for scrutiny by the The Federal Trade Commission, according to a new … Read the whole story
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by Colin Kirkland
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and … Read the whole story
by Wayne Friedman
iSpot says the deal is intended to create a "unified" service that includes second-by-second, on-screen verification for all programming across a TV network's footprint. Read the whole story
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by Wayne Friedman
Chris Winfrey will become president and CEO of the company starting in December. Tom Rutledge will oversee Charter's Government Affairs, among other responsibilities, through … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers will soon be able to use Connected Stores technology including Caper Carts, Scan & Pay, Lists and Carrot Tags. Connected Stores will debut … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers often have to overlook higher prices when buying from small and medium-sized businesses, ActiveCampaign reports. Read the whole story
COMMENTARY
by Cynthia Correa
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morris says this "is a positive for local broadcasters seeking to extract further … Read the whole story