Advertisers can now see unified campaign cross-platform results, including deduplicated reach and cross-platform frequency of their media buys, across three major sell-side platforms. OpenID … Read the whole story
The impact reaches far beyond TikTok's search-engine capabilities, and means it can broaden and improve on its ad-targeting capabilities, as the ad industry continues … Read the whole story
Apple is "crushing another nascent technology that could rival its grotesquely overpriced in-app payment service," said Epic Games CEO Tim Sweeney. Apple's inclusion of … Read the whole story
Up to now, the streamer has been pushing into games by acquiring and partnering with existing game studios. Read the whole story
The mobile app brings brands and blue-chip NFTs into the web3 space, allowing users to capture NFTs in the real world, create videos with … Read the whole story
Khan "has made numerous public statements that demonstrate her bias against Meta," the company told a federal judge. Read the whole story
Authorities in the U.K. have made "provisional" findings that TikTok violated children's privacy laws, the UK Information Commissioner's Office said Monday. Read the whole story
HBO Max hopes to draw fans of the game, which sold 17 million copies in its first five years. Read the whole story
The inbox hijacking problem can be avoided by using another device to access the inbox, VPN Tracker says. Read the whole story
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During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and … Read the whole story
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There is no B2B exemption as there was under the CCPA, DMD points out in a report titled 4 Effects of New Data Privacy … Read the whole story
"One in every four are accessing the metaverse using phones or laptops," said Publicis Sapient Managing Director for Web3 Strategy AJ Dalal, noting VR … Read the whole story
Good-Loop has inked a partnership with Integral Ad Science that allows the company to integrate the carbon measurement solution into IAS's reporting platform, IAS … Read the whole story
Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media. Read the whole story
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, this morning announced strategic investments from private equity firm Thompson Street Capital Partners … Read the whole story
COMMENTARYThere are some concerns that GOP fundraising isn't all it's cracked up to be. So Trump-directed Republican TV spending is the focus for many … Read the whole story
COMMENTARYPeople are cutting back, shopping earlier and expecting fewer deals, according to Gartner study. Read the whole story
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As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative. Read the whole story
