by Karlene Lukovitz
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supply report. Read the whole story
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by Wendy Davis
"Unwanted text messages present the same problems as unwanted calls -- they invade consumer privacy, and are vehicles for consumer fraud and identity theft," … Read the whole story
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by Wendy Davis
"Tags should not automatically be considered endorsements," the ANA said in comments sent to the agency on Monday. Read the whole story
by Karlene Lukovitz
Majorities of U.S. and UK advertisers surveyed indicate more granular content insights would motivate them to shift some linear budget to CTV. Read the whole story
by Karlene Lukovitz
Audience trust in most platforms is considerably lower than their trust in news in general. Read the whole story
by Laurie Sullivan
Google has built YouTube into the dominant player in the OTT video market - especially in the U.S.- and is expected to grow viewership … Read the whole story
by Joe Mandese
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry and consumer mindsets about the climate crisis. Read the whole story
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by Colin Kirkland
"Extreme wellness and fitness brand" Spartan has launched a digital NFT that grants buyers access to hundreds of real-world trails, obstacle-course races, fitness challenges … Read the whole story
by Joe Mandese
"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke. Read the whole story
by Laurie Sullivan
Microsoft's Venture Fund M12 led a $20 million investment round in Space and Time, a decentralized data analytics platform, valuing the company at $300 … Read the whole story
by Joe Mandese
It "will serve to help erase the 'line of demarcation' between the revenue and expense sides of financial departments," says MFM President-CEO Joseph Annotti. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Despite inflation, 86% of consumers looking to shop for the holidays say brands could persuade them to spend more than planned. Here's what they … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
As they worry more about war and inflation, people care a little less about protecting the planet. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV set manufacturers' automatic content recognition data is in the sights of TV advertisers and media agency execs. Adam Gerber, executive director, U.S. investment … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many feel new tools are too expensive or cannot be integrated, commercetools reports. Read the whole story
COMMENTARY
by Michael Baer
Thought leadership goes beyond in its ability to provide a greater sense of authority, expertise and trust than content marketing. Read the whole story
by Steve McClellan
The award followed a six-month global review led by Casey Burnett at the Burnett Collective. Dentsu and Allied Global Media were incumbents and participated … Read the whole story