by Karlene Lukovitz
The new format is part of TikTok's efforts to position itself as a performance solution and take share from Meta, YouTube. Read the whole story
by Laurie Sullivan
Microsoft brought attention to new graphic design apps Wednesday. The Designer app in Microsoft 365 features AI-image generation to generate images from text by … Read the whole story
by Wayne Friedman
Sixteen top cable TV networks are down to an average 17.5% reach for viewers age 2 and up in Q3 2022, while broadcast nets … Read the whole story
by Laurie Sullivan
Google will enable users of Chrome and Android to create and use passkeys to log into Android devices. Users can store passkeys on their … Read the whole story
by Karlene Lukovitz
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Brian Roberts to manage Comcast's cable, broadband and NBCUniversal businesses. Read the whole story
by Steve McClellan
The holding company didn't have much to say about the matter but made it pretty clear in a terse two-sentence comment that the Global … Read the whole story
by Colin Kirkland
Google announced at Tuesday's Cloud Next conference that it will rely on Coinbase to facilitate payments in 10 different cryptocurrencies early next year, while … Read the whole story
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by Ray Schultz
GMerge, a web-based software tool, enables brands to send emails using Gmail addresses. Read the whole story
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by Wendy Davis
A federal appellate court on Wednesday stayed a ruling that would have allowed Texas to enforce a law prohibiting large tech platforms from suppressing … Read the whole story
by Wayne Friedman
Live, linear TV has the "highest success rate," with 51% of users saying they regularly find what they want, according to a TiVo survey … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A third of marketing teams have fewer people than they did in 2021, Integrate and Demand Metric report. Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, who formerly led Google's ad business, is building a search engine spun out from privacy-focused search engine Neeva called nxyz, which ingests … Read the whole story
by Todd Wasserman
In DISQO and Do the WeRQ, study, more people said they wanted more LGBTQ+ content (31% compared with 21% last year). Read the whole story
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by Colin Kirkland
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo has announced a new AI-generated mobile native ad offering that is more focused … Read the whole story
by Wendy Davis
A ruling against Instagram would "profoundly distort copyright law and make millions of website operators into infringers," tech companies say in a friend-of-the-court brief … Read the whole story
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by Wendy Davis
"The overarching takeaway of 'Doubt Delivered' is one of casual and persistent snooping on the recipients' mail," the NAD says. Read the whole story
COMMENTARY
by Nicole Penn
Facebook, Instagram, and TikTok typically garner all the attention, but in many instances Pinterest is the more cost-effective and impactful channel. Read the whole story
by Wayne Friedman
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen … Read the whole story
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by Wayne Friedman
Fox Corp. has struck a multi-year partnership with Innovid for the measurement company's cross-platform TV service. Read the whole story