by Karlene Lukovitz
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says currently limited targeting will be enhanced over time; confirms push to get password … Read the whole story
by Wayne Friedman
Netflix says Q4 will see a glaring sequential revenue decline "entirely due to the continued strengthening of the U.S. dollar vs. other currencies." On … Read the whole story
by Wayne Friedman
The deal with Magnite will give marketers programmatic access to ad inventory from the company's OneFOX platform, which unifies Fox's inventory across all its … Read the whole story
by Wendy Davis
Citing concerns about online extremism, Letitia James wants platforms to restrict livestreaming, and to block posts showing "unlawful violent criminal" conduct. Read the whole story
by Steve McClellan
The company reported third-quarter organic growth of 7.5% with net income of $364.5 million. Read the whole story
by Colin Kirkland
Novel will be the first all-in-one Web3 tool on Shopify and will invite users to create NFTs and drop collections while handling programming and … Read the whole story
by Joe Mandese
In a related move, Reckitt and programmatic ad-selling platform PubMatic have taken the Ad Net Zero pledge to decarbonize their ad ops. Read the whole story
by Wendy Davis
Meta Platforms said Tuesday it will comply with the a UK regulator's order to sell the animated images platform Giphy, acquired in 2020 for … Read the whole story
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by Colin Kirkland
A16z has become one of the major forces in the web3 space as it continues to invest heavily in emerging crypto projects and startups, … Read the whole story
by Robert Williams
Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content. Read the whole story
by Les Luchter
J&J projects that pharmaceuticals alone will be a $60 billion business by 2025, with growth coming from current products and drugs already in the … Read the whole story
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by Ray Schultz
KnowBe4 shares phishing headlines that work along with the most common attack vectors. Most mimic internal emails. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
While a third of brands get 40% or their revenue from local outlets, few fully understand them, the CMO Council reports. Read the whole story
COMMENTARY
by Jason Prance
Most brand marketers are unaware of the significant impacts that Google's evolution of Google Analytics to GA4 will bring. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many retailers and brands are making promises they cannot keep as we head into the holiday season. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumer concerns about data privacy and regulatory pressure have left Google with no choice but to discontinue third-party cookie use in Chrome, Google VP … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast's Spectacor is pulling the plug on the video game-centric G4 network, launched in March this year as FAST channel (Free Advertising-Supported TV). Read the whole story