Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season. Read the whole story
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains … Read the whole story
"What we are seeing now is even higher inflation, fueled by the after-effects of the pandemic, the war in Ukraine, rising fuel prices and … Read the whole story
The study also found "accuracy" was a primary factor in engaging political advertising -- followed by political party backing of the message and presentation … Read the whole story
Social media and targeted advertising "changed everything," FTC Chair Lina Khan says. Read the whole story
In a defeat for ad-tech company NaviStone, a federal appellate court this week confirmed that the company must face a claim that its tracking … Read the whole story
Netflix's plans to expand its focus into gaming were announced at TechCrunch Disrupt 2022. TechCrunch says Netflix will open a new gaming studio and … Read the whole story
TikTok bumps Netflix to #2, YouTube still #1. Read the whole story
Google has begun to roll out My Ad Center -- which allows users to control the type of ads they see across Search, YouTube, … Read the whole story
Last year, American exercise and media company Peloton Interactive had an average monthly marketing budget of $26.8 million. That number is now only $15.2 … Read the whole story
Nielsen's The Gauge results for September show continued strong gains for streaming viewership, adding nearly two percentages points from August to a leading 36.9% … Read the whole story
Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic. Read the whole story
The IRS has officially stated that all "digital assets" -- including stablecoins, NFTs, and cryptocurrencies -- be taxed under the same rules, offering NFT … Read the whole story
"If you do need to discuss sensitive information in texts or online messages, use a secure, encrypted messaging app," Karl Racine's office said in … Read the whole story
Still, survey also shows determination to celebrate, with Deloitte forecasting that overall spending will reach $1,455 per consumer, even with last year. Read the whole story
Online chatter about early shopping has increased by 62% YoY, Cision states. Read the whole story
The most popular activities on social media will be to visit retailers' pages and make a purchase. Read the whole story
Combined the Ahold Delhaize USA brands operate more than 2,000 stores and process more than 23 million transactions per week and generate more than … Read the whole story
Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does. Read the whole story
A report by Precise TV and Giraffe Insights finds a majority of families co-view content on VOD, CTV and live, linear TV, and a … Read the whole story