RTBlog
GroupM's business intelligence team called out analysts and journalists for focusing on not-so-good news, while ignoring indicators of healthy ad growth: "It's almost like they prefer to report bad news." Read the whole story
According to the report, TikTok will carry out the plan using tactics "first perfected in the People's Republic" with a decentralized network of "at … Read the whole story
Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints. Read the whole story
About a third never had a pay-TV service. Read the whole story
Solutions to streaming advertising challenges already exist, but the question is how many programmers, agencies and marketers "are ready and willing to adopt them," … Read the whole story
"Of particular concern are the recent allegations that Meta has used Meta Pixel data to inform targeted advertisements on Meta's platforms," Senator Mark Warner … Read the whole story
- COMMENTARY
Shoppability, social streams and gamification are all in the mix, and with Disney+ and Netflix entering the fray, the innovation timetable is likely to … Read the whole story
Deal includes rights to extend coverage to ESPN+ and other media. Read the whole story
This is the first release of a movie by a major studio as an NFT. The Movieverse will be a marketplace for users to … Read the whole story
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" opened to a strong $67 million in U.S. and Canadian box-office revenue this … Read the whole story
Among top 10 brands by total ad impressions, six were in household and personal-care products -- led by P&G's Downy fabric softener at #1. Read the whole story
More than half of U.S. consumers said they planned on spending the same amount on holiday shopping as they did last year. Read the whole story
- COMMENTARY
And when they do tune in to a game, guess what they aren't watching when there's a break in the action? Read the whole story
- COMMENTARY
AI-enabled (or even fully generated) copywriting is becoming more and more common. Some of it is shockingly good; all of it will only get … Read the whole story
- COMMENTARY
AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, … Read the whole story
The partnership expands on Pinterest's strategy to create and stream original content, and follows a partnership with Tastemade announced in June that slated 50 … Read the whole story
The RNC filed a lawsuit against Google that alleges that it suppresses Republican email solicitations. The lawsuit focuses on how Google's Gmail screens solicitations … Read the whole story
- COMMENTARY
John Hodulik, media analyst for UBS, expects ad revenues will grow slowly at Netflix, with ad revenues for the U.S. and Canada expected to … Read the whole story
- COMMENTARY
Since the initial NFT craze of 2020-2021, more artists have tried to launch their own projects in the NFT and blockchain space. However, statistics … Read the whole story
