by Karlene Lukovitz
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total revenue growth was just 6%. Read the whole story
by Joe Mandese
"We need to break the [general market] media reach habit," he said during his opening ANA keynote. Read the whole story
by Steve McClellan
The company slightly upgraded its full-year growth outlook while tempering its profit margin guidance due to staff cost increases and China lockdowns. Read the whole story
by Karlene Lukovitz
James Gunn and Peter Safran have extensive experience in the superhero genre, including both Marvel and DC, though Gunn's brash style may be both … Read the whole story
by Karlene Lukovitz
Move is most likely to hurt small advertisers, but Meta fears Apple will extend it to apply to its ad manager app. Read the whole story
by Laurie Sullivan
During an earnings call, CEO Satya Nadella said there are plans to grow Microsoft Advertising's third-party business on its ad platform along with LinkedIn … Read the whole story
by Ray Schultz
Most conservative web sites suffered traffic declines in September -- particularly Foxnews.com, which took a 23% hit, according to TheRighting -- and the only … Read the whole story
by Colin Kirkland
Price will be the main factor in purchase decisions for 57% of consumers, while nearly half actively seek more promotions, according to new data … Read the whole story
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by Wendy Davis
Google is asking a federal appellate court to throw out a lawsuit over how the company's Android search app displayed websites. Read the whole story
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by Karlene Lukovitz
This marks the first time a major agency holding group has fully integrated Samba's TV and gaming viewership data. Read the whole story
by Laurie Sullivan
Financial results for Q3 reflect "healthy fundamental growth in Search and momentum in Cloud, while affected by foreign exchange," said Ruth Porat, CFO of … Read the whole story
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by Wendy Davis
Florida law unconstitutionally requires tech companies to disclose their content-moderation policies, NetChoice and the Computer & Communications Industry Association argue. Read the whole story
by Laurie Sullivan
Valpak has launched an advertising service that converts the outside back of the company's envelope into a traveling billboard. The company also will focus … Read the whole story
by Wayne Friedman
National CineMedia says a move by Regal Cinemas owner Cineworld to abandon its exclusive deal with NCM could result in $1 billion in damages. … Read the whole story
COMMENTARY
by Bryan Karas
For example: Kill last-click attribution and measure incremental impact instead. Read the whole story
by Colin Kirkland
Tbe production company will expand Viral Nation's content offering into a new studio called "VN Studio" and aims to become a hub for content … Read the whole story
by Colin Kirkland
CreatorCart, a new social selling tool, has announced its first beta available to brands, influencers, and creators. Read the whole story