Who cares if Meta has to pay a vig to Apple for the right to distribute and amplifying its audience reach across Apple devices? Is it any different than Meta … Read the whole story
The company is bringing measurement, video, and clean room products to advertisers across Amazon properties. Read the whole story
Projections of a Q4 revenue decline and mounting Reality Labs investment and losses spurred several analysts to downgrade the stock. Read the whole story
"This will be one of the biggest revolutions since Henry Ford put vehicles out on the road," said Ford CMO Suzy Deering. Read the whole story
Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. Read the whole story
The No. 1 response was that advertisers and agencies should work to reduce the carbon footprint of the ads they create and place in … Read the whole story
ESPN keeps a minority stake, and continues to broadcast the games, under deal with PE firm MSP Sports Capital. Read the whole story
Siding with social platform TikTok, a judge has dismissed a lawsuit against the company by the mother of a 10-year-old girl who died after … Read the whole story
FTC would restrict personal information Drizly can retain about its customers, and bind CEO to security requirements if he left for other firms. Read the whole story
"I hated automation when I first started doing it," said Patrick Gilbert, COO at AdVenture Media Group. "I wanted it to fail. I wanted … Read the whole story
SSP's latest version lets local broadcasters set their own rate guidance to ensure that offers meet their rate criteria. Read the whole story
Cox should revise an ad that touts broadband service at speeds of 1 Gigabit, when in fact the ISP restricts consumers to upload speeds … Read the whole story
Many workers say it is hard to focus because of digital distractions, Gated reports. Read the whole story
Players must gain access to a spooky mansion where they can vote for the temporary return of one of three Cheetos flavors. Read the whole story
Email is by far the channel most likely to be personalized by marketing brands. That doesn't mean it always works. Read the whole story
While legacy brands may have the advantage of brand recognition, many D2C brands fare better in consumer trust, according to Jebbit's study. Read the whole story
The Acast identity graph lets advertisers leverage their first-party data to better target high-value audiences. Read the whole story