SimplicityDX's report highlights Gen Z's use of social media and shopping expectations for the holiday season, revealing that 41% plan to buy primarily on … Read the whole story

For Q3, overall business revenue dropped 8% to $9.8 billion, while TV network business dropped 11% to $5.2 billion and distribution slipped 5% to … Read the whole story

Several other groups would only speak on background, and the gist is similar to what Omnicom stated. That is, no blanket pause (yet) but … Read the whole story

A study by Razorfish reveals 71% of respondents see virtual goods as a luxury item and believe they are equal to or more valuable … Read the whole story

Toyota had a 54% increase in minutes of national TV ads in October 2022 compared to a year-ago. Read the whole story

As part of its Creator Week, Meta announced creators will soon be able to make their own NFT collectibles and sell them directly to … Read the whole story

Adjusting for inflation, retailers are likely to see flat -- or even lower -- sales. Read the whole story

Studio says film clip searches can be reduced from hours to minutes. Read the whole story

Fans will be able to collect customizable avatars inspired by "Game of Thrones" characters as well as assorted packs of accessories, companions and gear … Read the whole story

At 17%, the U.S remains among the markets with the lowest fraud rates. Read the whole story

Just 48% of respondents to a Merkle survey prioritized organic search more this year vs. last, and 53% for paid search. Fewer advertisers also … Read the whole story

U.S. consumers this year plan to cut their spending on gifts by 5.4% from last year, to an average of $613. Read the whole story

Gen Zers are more likely to prefer speed over product selection, a study finds. Read the whole story