Apple plans to build a live TV ad network in preparation for streaming Major League Soccer games. Read the whole story

Twitter has shed thousands of advertisers since May of this year, according to new data from MediaRadar. After a brief increase in advertisers in … Read the whole story

Twitter reportedly needs some of the people fired to develop its new features. CEO Elon Musk announced permanent suspensions for impersonations not clearly labeled … Read the whole story

Twitter spent less than $3 million on media buys in 2021, and is on track to spend about half that mount this year, based … Read the whole story

It appears that Elon Musk, the new owner of Twitter, has a strategy to improve search on the platform, and acknowledged that "fixing search … Read the whole story

Netflix is also said to have no plans to share ad revenue. Read the whole story

AMC Networks witnessed plummeting double-digit percentage Q3 ad-revenue declines in the U.S. and abroad, with overall revenue sinking and operating income falling dramatically. Read the whole story

Global video ad management platform Peach has announced support of Netflix's highly anticipated ad-supported service, Basic with Ads. Read the whole story

Google Topics is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It is … Read the whole story

In a podcast interview, Jimmy Kimmel says ABC execs caved when he threatened to quit over their Trump concerns. Read the whole story

A new campaign is urging Michigan residents to vote yes to Proposal 3, a ballot measure that would add an amendment to the state … Read the whole story

The study explored the impact of advertising when viewed across single or multiple media screens, testing combinations of linear TV, CTV, and mobile for … Read the whole story

The practice will focus on "meaningfully" engaging Hispanic, African American, Asian American and LGBTQIA+ consumers through media. Read the whole story