RTBlog
"Did that money go away or is it holding up," GroupM's Brian Wieser muses about the impact on linear TV advertising. "We've got this mystery of sorts." Read the whole story
Apple plans to build a live TV ad network in preparation for streaming Major League Soccer games. Read the whole story
Twitter has shed thousands of advertisers since May of this year, according to new data from MediaRadar. After a brief increase in advertisers in … Read the whole story
Twitter reportedly needs some of the people fired to develop its new features. CEO Elon Musk announced permanent suspensions for impersonations not clearly labeled … Read the whole story
Twitter spent less than $3 million on media buys in 2021, and is on track to spend about half that mount this year, based … Read the whole story
It appears that Elon Musk, the new owner of Twitter, has a strategy to improve search on the platform, and acknowledged that "fixing search … Read the whole story
Netflix is also said to have no plans to share ad revenue. Read the whole story
The move expands an existing partnership for viewability and invalid traffic measurement. Read the whole story
AMC Networks witnessed plummeting double-digit percentage Q3 ad-revenue declines in the U.S. and abroad, with overall revenue sinking and operating income falling dramatically. Read the whole story
Reps. Jan Schakowsky and Gus Bilirakis ask Google and Apple whether they plan to expel Chinese-owned TikTok from their app stores, given its potential … Read the whole story
A Texas jury said Grande Communications should pay $47 million to record labels for failing to police copyright infringement by subscribers. Read the whole story
Global video ad management platform Peach has announced support of Netflix's highly anticipated ad-supported service, Basic with Ads. Read the whole story
A Microsoft job post hints at an ad-supported version of Windows, and suggests that ads could have a bigger role for the company in … Read the whole story
Google Topics is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It is … Read the whole story
COMMENTARYIn a podcast interview, Jimmy Kimmel says ABC execs caved when he threatened to quit over their Trump concerns. Read the whole story
A new campaign is urging Michigan residents to vote yes to Proposal 3, a ballot measure that would add an amendment to the state … Read the whole story
The study explored the impact of advertising when viewed across single or multiple media screens, testing combinations of linear TV, CTV, and mobile for … Read the whole story
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian American and LGBTQIA+ consumers through media. Read the whole story
- COMMENTARY
A study from Aluma showed research that said if all NFL games were moved to streaming from pay TV, 11% of respondents would follow … Read the whole story
