Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decision appears to be firm. Both execs are key to advertisers' perceptions of … Read the whole story

Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just … Read the whole story

Email -- while a widely implemented strategy -- is not getting much of an increase, Sagefrog Marketing Group reports. Read the whole story

Prime members will now have access to Amazon's collection of 100 million songs. Read the whole story

Advertisers can now select a frequency target and YouTube will optimize for maximum unique reach with a frequency goal.The option for video campaigns allows … Read the whole story

Twitter is facing new FTC scrutiny over privacy and security in light of reports of high-profile departures. Read the whole story

Twitter's most senior cybersecurity exec Lea Kissner departed Thursday, with other key privacy and compliance staffers -- a concerning development that may cost the … Read the whole story

Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole … Read the whole story

Smart TV platform revenue at Vizio Holding Co. grew 49% to $128 million in the third quarter of this year. Read the whole story

Accenture is helping Salesforce and Sprinklr identify mutual clients. Read the whole story

Ad messaging skewed heavily negative this election cycle, emphasizing what voters could lose rather than gain by voting for either party, according to an … Read the whole story

Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user. Read the whole story

The study was issued today by WPP and Seeher and was conducted primarily by WPP agencies Grey and Mindshare. Read the whole story