The problem with Musk's paid verification model is there is no transactional component to it. If he was really smart, he'd build that in and make Twitter an intermediary between … Read the whole story
Chapek sent a memo Friday saying the company is establishing a cost structure "taskforce" to be made up of CFO Christine McCarthy, General Counsel … Read the whole story
TikTok Shop has debuted in the U.S. Participation for now requires an invitation, and some invites have been offered to select U.S. businesses. Read the whole story
Nearly 45% reported allocating 20% to 40% of their total media spend to converged TV, and 31% allocated 40% to 50%. Read the whole story
Title purchases for home consumption have been driven by more and better theatrical releases and a favorable shift in windows for transactional formats, according … Read the whole story
The Media Rating Council also noted that Nielsen has made "significant progress" with most of the key issues that led to the MRC suspending … Read the whole story
The bulk of the increased political ad dollars during major election years typically goes to local TV stations and local media platforms. Kantar projected … Read the whole story
As the financial and political stakes escalate, the agency wants to bring digital ads in line with traditional ad requirements. Read the whole story
"Your Twitter takeover, rapid and haphazard imposition of platform changes, removal of safeguards against disinformation, and firing of large numbers of Twitter employees have … Read the whole story
"Apple records, tracks, collects and monetizes analytics data -- including browsing history and activity information -- regardless of what safeguards or "privacy settings" consumers … Read the whole story
Bitcoin's price fell over $1,000 on news of the bankruptcy, dropping to $16,500 within minutes. Ethereum prices also fell, as did the price of … Read the whole story
About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels … Read the whole story
"Black Panther: Wakanda Forever" delivered the best November result ever for a theatrical movie, according to Comscore. Read the whole story
The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story
In Phase One of the collaboration, an interactive storyline allowed the Deadfellaz community to determine the outcome of a digital comic strip drawn by … Read the whole story
Elon Musk's SpaceX has purchased an ad package on Twitter for its satellite internet service Starlink. The campaign will promote Starlink by placing SpaceX's … Read the whole story
Following the publication of Q3 earnings at the end of October, we have seen a noticeable deceleration among some of the biggest players in … Read the whole story
Some of the major challenges include locating assets, maintaining/updating content, implementing the right technology, and budget, planning, and resource challenges, Canto and Ascend2 report. Read the whole story
Should you play it safe and hoard your marketing dollars in view of a "softening" of the economy? Read the whole story