by Wendy Davis
Google has agreed to pay $392 million to settle claims brought by 40 state AGs who alleged the company misled smartphone users about the … Read the whole story
by Wayne Friedman
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also … Read the whole story
by Colin Kirkland
Following mass layoffs at social giants like Twitter and Meta, Amazon is planning to make the largest cuts in its company history as soon … Read the whole story
by Laurie Sullivan
The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year, according to a benchmark study from WordStream by … Read the whole story
by Karlene Lukovitz
vMVPDs gained 900,000 subs, but cable and satellite dropped a hefty 1.7 million. Read the whole story
by Laurie Sullivan
Pinterest TV on Monday launched its first Shop the Holidays event made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, … Read the whole story
by Steve McClellan
Investors sent S4 shares up 9% in morning trading Monday as the company maintained its revenue and profit growth outlook for the full year. Read the whole story
by Wendy Davis
"Powerful Democratic legislators threatened to use their official authority to impose Draconian legal consequences against defendants and other social media companies if they did … Read the whole story
by Steve Ellwanger
Gifting has risen in importance-with the share of gift orders increasing more than 100% from 2019 to date. Read the whole story
by Fern Siegel
Smith, who joined the agency in 1995, was previously president of Momentum North America. Read the whole story
COMMENTARY
by Yikai Li
Beauty, fashion, electronics and fast-moving consumer goods are among the verticals that work particularly well with live streams. Read the whole story
by Laurie Sullivan
Reddit has announced the hiring of two execs in its ad business as the company sees substantial growth: Roelof van Zwol as Reddit's VP, … Read the whole story
by Ray Schultz
The main reasons are price increases and poor value for the money, Toolkits and National Research Group report. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say. Read the whole story
COMMENTARY
by Joe Mandese
"When everyone is talking about the negative advertising market, I think they are missing the obvious culprit here," says GroupM's Brian Wieser. Read the whole story
by Laurie Sullivan
More than two-thirds of respondents to an Opera Survey said they use TikTok to search for information. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Expanding ad agency Journey Further from the U.K. to the U.S. is just the beginning for CEO Duncan Smith, formerly Dentsu global client president. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day One of the ARF's annual "Attribution & Analytics Accelerator" began the way past years have: raising as many questions as answers on various … Read the whole story