by Joe Mandese
While the agency consensus currently projects 11.8% growth for 2022, our index averages +1.6% for the first 10 months of the year. Read the whole story
by Wayne Friedman
David Zaslav said the ad market now is "weaker than it was during COVID," adding: "This is a pretty big miss of the whole … Read the whole story
by Karlene Lukovitz
Warren Buffett's Berkshire Hathaway now owns 15% of Paramount Global's class B shares, and some analysts think this signals that the company is a … Read the whole story
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by Wendy Davis
"If privacy will be federally regulated, such efforts should start with Congress -- not the FTC," the IAB says in comments filed Monday. Read the whole story
by Ray Schultz
More dollars are being applied to social media, Fiverr reports. Read the whole story
by Joe Mandese
The Dec. 8th webinar follows one the Institute for Advertising Ethics held last month to benchmark the ad industry's liability for greenwashing the reputations … Read the whole story
by Karlene Lukovitz
Second annual survey of marketers by Go Addressable finds greater adoption, positive assessments by buyers. Read the whole story
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by Wendy Davis
Meta Platforms users seek to revive a lawsuit accusing the company of facilitating illegal ads. Read the whole story
by Steve McClellan
The company cited its Russian operations which are being prepped for sale. The total loss on those operations is estimated at $265 million. Read the whole story
by Colin Kirkland
#ShopSmall, launched in partnership with American Express, will give small businesses platform insights, guidance and ad credit for eligible brands. Read the whole story
by Sarah Mahoney
Families earning more than $100,000 are its fastest-growing customer segment. Read the whole story
by Laurie Sullivan
The activist hedge fund told Alphabet execs the company would be more efficient with fewer employees and reduced costs and long-term bets such as … Read the whole story
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by Ray Schultz
Acast's new Keyword Targeting will drive increased revenue for publishers, firm says. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Musk is "geek-smart," which can often come at the expense of other kinds of intelligence that would be a better fit in the role … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But most B2B marketers say content marketing is more important than it was last year, the Content Marketing Institute and MarketingProfs report. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Network now supports Video Ads for all in the U.S., Canada, U.K., France, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix will stream a global live special from Chris Rock, fueling speculation that its next big move could be toward sports. But it will … Read the whole story