by Colin Kirkland
Amazon plans to start advertising on Twitter again, agreeing to spend about $100 million a year after it resolves "some security tweaks" to the … Read the whole story
-
by Wendy Davis
Lawmakers in the Senate proposed attaching the controversial JCPA to the defense spending bill -- prompting Meta to threaten to remove news from its … Read the whole story
by Karlene Lukovitz
Former owner WarnerMedia yanked HBO Max from Amazon's Prime Video Channels in 2021, losing 5 million subscribers in the process. Read the whole story
by Wayne Friedman
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, … Read the whole story
-
by Wendy Davis
"The FTC provides no facts to support its illogical leap that a geolocation at a treatment center automatically equals an immediate harmful disclosure of … Read the whole story
by Todd Wasserman
In 2022, Capital One spent $1 billion on advertising per quarter, according to the "Washington Business Journal." Read the whole story
by Joe Mandese
These are among the interesting sidebars to come out of Magna and GroupM as part of their year-end forecasts today. Read the whole story
by Wayne Friedman
The TV ad market has worsened during the last six to nine months, says NBCU CEO Jeff Shell, speaking at an industry event. Read the whole story
by Wayne Friedman
Although Amazon Prime Video's "TNF" has scored top audience results vs. a year ago, viewing is 24% lower, per traditional Nielsen metrics. But Amazon's … Read the whole story
-
by Wayne Friedman
This year's "Thursday Night Football" series is currently down 24% from a year ago. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Digital on Demand Services program will provide local media companies with lower-cost access to developers and technical resources that aim to accelerate digital … Read the whole story
by Colin Kirkland
Owners of Bored Ape Yacht Club NFTs are now able to display their digital avatars on a one-of-a-kind Timex watch. Read the whole story
COMMENTARY
by Allie Webb
Social media and ecommerce have become mechanisms for consumers to discover and purchase new items, without leaving preferred apps. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers want to make the best use of all investments as paid media costs rise. A survey of enterprise search marketers by BrightEdge suggests … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the third-most popular channel for dealing with problems, the Northridge Group reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A recent study shows that the algorithms behind search are built on top of the biases endemic in our society. Read the whole story
by Robert Williams
People see the biggest inflationary effects on many of the products and services they use most often, such as gasoline and food. Read the whole story