by Wayne Friedman
An estimated $213.6 million in national TV advertising was placed on Fox TV networks and NBCU's Telemundo channels so far through the quarterfinals round, … Read the whole story
by Laurie Sullivan
Google apologized last week for the "inconvenience" it caused online publishers when its ad-managing platform stopped serving ads, but it once again raises questions … Read the whole story
by Karlene Lukovitz
Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey. Read the whole story
by Rob Williams
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies. Read the whole story
by Karlene Lukovitz
To attract new customers in the face of cord-cutting losses, DirecTV has now added access to both Discovery+ and Peacock, with discounts on two … Read the whole story
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by Wendy Davis
Consumer advocates are asking House Speaker Nancy Pelosi to hold a vote this month on the American Data Privacy and Protection Act, which would … Read the whole story
by Wayne Friedman
TV network-based companies have increased on-air media time and paid-ad spending by 8% to promote their own programming to $2.19 billion in total media … Read the whole story
by Colin Kirkland
Sam Bankman-Fried, former CEO of FTX, said today he will testify before the House Financial Services Committee next Tuesday. "I still do not have … Read the whole story
by Colin Kirkland
This week, Epic Games sought to make its platforms -- like the popular metaverse gaming space Fortnite -- safer for younger players, rolling out … Read the whole story
COMMENTARY
by Karlene Lukovitz
Among digital antenna owners without MVPD service, time spent with live TV delivered via antenna is 42% - not that far shy of streaming's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Heineken and Dentsu worked with Teads to test an attention-measurement campaign around its sponsorship of the Rock in Rio music festival. Attention metrics will … Read the whole story
by Richard Whitman, Columnist
The platform, dubbed Huge Moves is said to be editorially independent from the main business of creating advertising and marketing programs for agency clients. Read the whole story
by Les Luchter
Advertising currently handled by FAST (free advertiser-supported streaming TV) channel organizations: "We're testing the waters," says EVP. Read the whole story
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by Ray Schultz
Black Lives Matter, the Covid-19 pandemic and the war in Ukraine have helped make news a bgger part of the mix. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
COMMENTARY
by Joe Mandese
Even as Elon Musk selectively doles internal company files out to anti-MSM journalists, Wikipedia has been setting the record straight in real-time, proving citizen … Read the whole story
COMMENTARY
by Steve Ellwanger
"We think that reflects notable changes in consumer behavior coupled with changes in legislation at the state level," says Cowen analyst. Read the whole story