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by Wendy Davis
"Bad actors have most likely shifted tactics to take advantage of consumers' most favored method of communication--text messaging," 51 attorneys general write in a … Read the whole story
by Joe Mandese
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this … Read the whole story
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by Ray Schultz
This conforms to a pre-recession narrative, but some firms saw 25% increases, Oarex reports. Read the whole story
by Joe Mandese
Fixed output-based fees continue to rise because of "greater administrative efficiency," the 2022 "Agency Compensation Report" finds, while media commissions have slid to just … Read the whole story
by Laurie Sullivan
The search trends identify transformation and change in 2022 as the world closes out the year. Read the whole story
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by Ray Schultz
Arrangement will help publishers avoid wasted ad opportunities, Teads says. Read the whole story
by Steve McClellan
The company spends $960 million on measured media in the U.S. annually, according to agency research firm COMvergence. GroupM's Wavemaker was the incumbent. Read the whole story
by Wayne Friedman
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agency business led by David Levy, a longtime Turner network senior exec, and … Read the whole story
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by Wendy Davis
The Supreme Court wants to hear from the Solicitor General about whether Genius can sue Google for allegedly scraping and displaying song lyrics. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft will pay nearly $2 billion for a share in the London Stock Exchange Group, and has taken steps to prevent deceitful financial promotions … Read the whole story
by Colin Kirkland
MrBeast's Fortnite game aligns with his YouTube brand of challenges, which include giving away $500,000 to anyone who survives 100 days inside a giant … Read the whole story
by Robert Williams
Almost two-thirds of data leaders said privacy concerns limit their ability to effectively use data, making less than 40% of their data usable. Read the whole story
by Ray Schultz
Tucker previously served as editor of the "Sunday Times." Read the whole story
COMMENTARY
by Rebekah Brooks
For one, know your audience. Don't assume all European countries hold the same values. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
BMW is the most popular electric car brand online with 350 million (and counting) engagements per Rerev. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual TV packages? Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Keep in mind: In a recession, consumers are less defined by demographics than mindset. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many firms are still cleaning their data with manual processes, and have trouble turning insights into revenue, Tamr reports. Read the whole story