Citing privacy and security concerns, federal lawmakers on Tuesday introduced a bill that to ban social app TikTok in the U.S. Read the whole story

Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1.6 percentage points from the 5.4% it projected in its last forecast in … Read the whole story

Users with access to the test feature can tap a "full screen" button when watching a video to flip the video horizontally, which makes … Read the whole story

Inscape, a major provider of TV measurement of ACR data, is now offering a "national representative panel" to reflect the U.S. population. The company … Read the whole story

Google announced on Tuesday it will launch a simulation tool for eligible advertisers, providing insight into how automated bidding would affect a live data-driven … Read the whole story

Cinemark is expanding its deal with ESPN to more of its theaters in offering end-of-the-year bowl games. Viewers can reserve seats by purchasing a … Read the whole story

Insider Intelligence predicts a drop of more than 200 million users due to removal of content safeguards, and that revenue will suffer from lack … Read the whole story

Metaphysic, an AI company working to create a hyperreal metaverse by allowing users to own and control their biometric data, is constructing a Web3 … Read the whole story

More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP … Read the whole story

The National Retail Federation predicts record crowds will shop both in stores and online. Read the whole story

Amid economic uncertainty, a significant number of consumers are willing to splurge during the holidays. Read the whole story

Chrome users who are suing Google for allegedly collecting data about people who browse the web in "incognito" mode can't seek monetary damages on … Read the whole story

Nearly half also say that a service being free is a key driver for using it, followed by ease of use and varied, desirable … Read the whole story

"The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests," according to … Read the whole story

Jaie Genadt is co-founder of Flox, an emerging metaverse events platform designed to drive greater engagement in virtual and hybrid events. Genadt says Flox … Read the whole story

New rewards program called Starbucks Odyssey, powered by Web 3 technology, offers members immersive experiences. Read the whole story