by Wayne Friedman
Netflix is off to a rough start with its ad option -- giving back cash to its initial advertisers due to an inventory shortage … Read the whole story
COMMENTARY
by Karlene Lukovitz
Netflix's high-profile failure to deliver on some viewership guarantees with its new AVOD isn't all that surprising - which speaks to this new medium's … Read the whole story
by Karlene Lukovitz
Some JetBlue loyalty club members will get a free 12-month subscription to ad-supported Peacock Premium, normally $4.99 per month. Read the whole story
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by Colin Kirkland
IAS aims to to provide greater transparency for in-game ad performance by verifying Gadsme's ad inventory globally while providing marketers with third-party viewability and … Read the whole story
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by Wendy Davis
"Rather than protect minors, AB 2273 will harm them, along with the Internet as a whole," NetChoice writes. It is seeking an injunction prohibiting … Read the whole story
by Karlene Lukovitz
Musk says the journalists violated a new rule against tweeting about private jet tracking -- a practice he originally vowed not to penalize. Read the whole story
by Laurie Sullivan
You.com today announced an open platform allowing application developers to build custom search apps to help consumers find products and services. The apps serve … Read the whole story
by Laurie Sullivan
Privacy search engine Neeva last year committed 20% of its revenue to online publishers and content creators. Now with 1 million monthly users -- … Read the whole story
by Colin Kirkland
The Kinetix cofounder talks about the company's views on other metaverse platforms such as Ready Player Me and The Sandbox, the importance of utility … Read the whole story
by Steve McClellan
Advertisers will be able to address questions including whether their campaigns are reaching diverse audiences sufficiently and to what extent they are supporting diverse … Read the whole story
by Fern Siegel
The group will create net zero initiatives and mission statements, augmented by an updated database on industry innovations that improve WOO's carbon footprint. Read the whole story
by Ray Schultz
The Revue platform, acquired in 2021, will close in January, Twitter says in post. Read the whole story
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by Wendy Davis
Siding with Meta Platforms, a federal judge has dismissed a class-action complaint alleging that the company helped fuel the Rohingya genocide in Myanmar. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Is it possible for legacy TV/video companies to survive this kind of world without similar adjacent market subsidies? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is streaming the way into young viewers' minds and hearts when it comes to news? Free, ad-supported streaming news service NBC News Now thinks … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers welcomed communications from brands -- even from ones they never heard of -- and many made purchases, Mitto reports. Read the whole story
COMMENTARY
by Cynthia Correa
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings. Read the whole story