RTBlog
Following years of good DE&I intentions, big pharma brand Sanofi is rigorously auditing its media buys to understand its compliance, as well impact on media performance. Read the whole story
The decision leaves Amazon and YouTube to battle it out, according to industry reports. Read the whole story
"Avatar: The Way of Water" was the third-highest opening globally since 2020, according to Comscore, and sixth among the best domestic openings for 2022, … Read the whole story
Chan succeeds KC Sullivan, who became president of CNBC in August; reports to Linda Yaccarino. Read the whole story
Laura Molen, president of ad sales and a 10-year veteran who has been key in helping NBC construct its One Platform team, is leaving … Read the whole story
While AVOD platforms are projected to rise 27% to $9.6 billion this year, digital TV-video has been impacted by a drastically weaker scatter TV … Read the whole story
Amidst ongoing weakness in the Q3 and Q4 national TV ad markets, 35% of linear TV brand advertisers expect to return to linear TV … Read the whole story
Kuona uses machine learning to optimize promotions by retailers and CPG companies to show which ones are succeeding, then automatically optimizes product prices and … Read the whole story
The unit will leverage the company's national broadcast reach, it says. Read the whole story
Lack of access to data is one problem; another is declining consumer trust in social media platforms, Integral Ad Science reports. Read the whole story
An antitrust bill that would restrict how Apple and Google operate app marketplaces could also be "weaponized against content moderation," a coalition of organizations … Read the whole story
Meta Platforms' proposed $37.5 million settlement of a privacy class-action hit a snag on Thursday, when a federal judge refused to grant the deal … Read the whole story
Kinsella was president of TVSquared when Innovid acquired it in March. Read the whole story
The Kids Online Safety Act "still contains this glaring and unconstitutional flaw at its core," the advocacy group Electronic Frontier Foundation says. Read the whole story
Bitcoin, the first cryptocurrency to be introduced, is the most Googled cryptocurrency, followed by the Shiba Inu coin, Dogecoin, and Ethereum. Read the whole story
The photo-sharing app helps shoppers to find brands based on their interests and past purchases. Read the whole story
The latest convenience offers one more way for the retailer to deepen its digital connection. Read the whole story
Many consumers are worried about safety, Telus International reports. Read the whole story
The sentence followed Okunak's guilty plea earlier this year to charges related to a decade-long scheme to embezzle over $16 million from the PR … Read the whole story
