by Joe Mandese
While total digital ad spending fell 1%, digital video rose 7%, according to Standard Media Index. Linear TV fell 12%, dropping to a 35% … Read the whole story
by Colin Kirkland
After prices and trading volume surged over the weekend, the floor price plummeted over 70%. The NFTs are currently being criticized for using stolen … Read the whole story
by Ray Schultz
The pair reached their peak in 2017, when they generated 54.7% of all ad revenue. Read the whole story
by Colin Kirkland
Users of Amazon's Fire TV microconsoles will now have access to tens of thousands of music videos from major and indie labels for free, … Read the whole story
by Wayne Friedman
In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during … Read the whole story
by Karlene Lukovitz
Relatively small percentages plan to subscribe using the new Disney+ and Netflix ad-supported tiers, finds Hub Entertainment survey. Read the whole story
by Wayne Friedman
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highest U.S. TV viewing ever for an English-language soccer match. The previous record … Read the whole story
-
by Wendy Davis
The must-pass Congressional spending bill, released Tuesday morning, excludes several controversial proposals that were aimed at regulating large tech companies. Read the whole story
by Laurie Sullivan
Google is testing the ability to search for spoken words in video through its new Search in video feature, which searches for any spoken … Read the whole story
by Ray Schultz
Most of those who abandon purchases cite a disappointing user experience, content firm Storyblok reports. Read the whole story
-
by Colin Kirkland
Andrew Douthwaite, chief commercial officer of Dubit -- a creator of metaverse experiences, games, and events -- talks about how brands can use these … Read the whole story
by Sarah Mahoney
People took to stores, malls and websites in greater numbers, delivering outsized traffic to fretful retailers. Read the whole story
-
by Wendy Davis
Vaccine skeptic Colleen Huber, who was suspended from Twitter last year, can't proceed with claims that Twitter, President Joe Biden and other White House … Read the whole story
by Colin Kirkland
The Talent Brokerage will be a marketplace for agents, brokers, and industry experts to collaborate with leading companies and brands through speaking engagements, brand … Read the whole story
COMMENTARY
by Jeff Snyder
Want to keep up with Gen-Zers' short attention spans, but still market to spark their interest? The answer: active engagement. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
It's beginning to smell a lot like ....a very good year for those in the luxury fragrance business. Read the whole story
by Robert Williams
Looking ahead to 2023, Experian forecasts that advertisers will be less adventurous as the global economy slows. Read the whole story