by Wayne Friedman
FuboTV now has a total of 35 regional sports channels. Diamond Sports' Bally Sports-branded RSNs have faced ongoing financial problems, including $8 billion in … Read the whole story
by Karlene Lukovitz
Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive ads on Hulu, Peacock, Discovery+ and other platforms. Read the whole story
by Wayne Friedman
The bulk of ad spend on Roku and Amazon Fire TV is through virtual pay TV providers such as Hulu + LiveTV, Pluto TV, … Read the whole story
by Wendy Davis
Siding with Meta Platforms, a federal appellate court on Wednesday refused to revive a lawsuit accusing the company of violating a federal robotexting law … Read the whole story
by Laurie Sullivan
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats. Read the whole story
by Laurie Sullivan
The FTC guidelines are intended to prevent unfair and deceptive practices, similar to guidelines from Google and Microsoft. Read the whole story
by Ray Schultz
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Facebook, Instagram, TikTok and Snapchat and is "encouraging their audience to spend time … Read the whole story
by Wendy Davis
Madison Square Garden Entertainment's use of facial-recognition technology is spurring new controversy this week, in the wake of news that Radio City Music Hall … Read the whole story
by Les Luchter
Catalina Marketing is keeping score of store sales related to the current "tripledemic": flu, COVID and RSV (respiratory syncytial virus). Read the whole story
by Robert Williams
More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse. Read the whole story
COMMENTARY
by Kiri Masters
Most marketers need a now, next, and later plan for expanding beyond Amazon. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financial issues, possibly nearing bankruptcy status next year, according to one report. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With its new collection, the fast-fashion brand aims to blend futurism, fun and sustainability Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Trump brand will get some newfound transparency in the coming days on your favorite TV news network with the release of his tax … Read the whole story